Apparel Online India Magazine August 2nd Issue 2018 | Page 38

FASHION BUSINESS
“Styles such as
sleepdresses
– collared long
T-shirts and long
polo t-shirts,
and front open
nightdresses
are all in
demand for
the upcoming
season.”
“Classics won’t
go out – solid
colours in
cotton and
satin are the
classiest. Those
nice deep
colours such as
deep blues or
deep reds, will
never go out of
fashion.”
“Sleep-shirts,
eye masks and
lingerie bags
are a hit in
Tier-1 cities,
whilst pyjama
sets are
performing well
in Tier-2 and
Tier-3 cities.”
Burberry rebrands
itself for the first time
in 20 years
It’s official! The new logo features a Sans Serif font
which replaces the Burberry Equestrian Knight
logo with its bespoke Bodoni font, being used by
the brand since 1901. The new monogram features
an interlocked ‘TB’ print that pays homage to the
brand’s Founder, Thomas Burberry, across a honey
and classic Burberry beige background.
The new logo and monogram have been designed
as a creative collaboration between Tisci and
iconic graphic designer and Art Director Peter
Saville, best known for his iconic album cover
designs including the artwork for Joy Division’s
1979 album Unknown Pleasures, and more
recently, his rework on the Calvin Klein logo under
Raf Simons.
Robe reign: Laurence Tavernier, Bwitch, Oysho
over pleats and also incorporate
it over some of the pyjamas.
With satins, laces are more
experimental and go with a lot of
things but with cottons, they’re a
bit restricted,” Gupta stated.
ROBE REIGN
Oriental influences are a rage this
season, both on the men’s runways
as well as on the women’s – so it’s
no surprise that the trend continues
to filter into the sleep segment
as well.
Though robes have been a mainstay
in the sleep category, this season
sees the use of luxe fabrics such
as opulent silks, slinky satins and
comfy cottons taking the lead. The
lengths are above the knee and the
colours are moodier.
NATURAL FABRICS
There is a collective inclination
towards natural fabrics for comfort
and overall wellness.
In the past few seasons, consumers
have started to become increasingly
aware of the ill-effects of mass
production, and the lingering
hazardous threats posed by fast
fashion. This has led to a spike
in demand for more sustainable,
organic and trans-seasonal fabrics
which will stand the test of time.
People are becoming more mindful
of their purchases, therefore,
interesting detail play would be key
in this category.
GARDEN PARTY
The bigger, the better – that’s the
memo for the future of sleepwear.
Bold, prominent florals or landscape
inspired prints are reflected in the
print and pattern choices for Spring/
Summer 2019. Vivid and jewel tones
that reference the beauty of nature
come alive on classic silhouettes.
A heavy dose of print pattern mixes,
which also align with the runway
reports for Spring /Summer 2019,
are expected to be major performers
with print-on-print gaining
mainstream popularity.
“We believe this trend will
continue, seeing an increase in
the use of bold, luxe colours and
maximalist, large-scale prints,
as well as strong, statement
pattern/print mixes,” said
Helen Pollington, Co-Founder and
Creative Director, Violet & Wren.
38 Apparel Online India | AUGUST 16-31, 2018 | www.apparelresources.com
Altagamma Foundation
to initiate ‘Next Design
Perspectives’ summit in
Milan
Italian cultural Altagamma Foundation will host a
new summit scheduled for October 30 at Milan’s
Triennale Design Museum. Dubbed as the ‘Next
Design Perspectives’, the conference will focus on
socio-economic macro trends that will affect and
shape the future of design and creativity.
“Design is challenged by tech, which is only
partially related to the digital transformation,
and is opening up to new ecosystems – such
as socio-economic places – where design
really actualises. These ecosystems are facing
the challenge of modernisation,” Altagamma
President, Andrea Illy said.
The summit aims to promote Italian creative skills
by discussing the expected evolution of design over
the next few years, beginning with research at
WGSN which will be released in October.