Apparel Online India Magazine August 2nd Issue 2018 | Page 29

H2F
Maspar is among the few Indian home brands to have a presence in the International market
easy for Indian companies to take
their products overseas. Talking
about luxury brand retailing in
India, Manish Saxena from Aditya
Birla Group said, “In today’s age, we
have access to the latest technology
available across the world and that
has made it easy for the Indian
brands to showcase their repertoire
to the global audience. It is easy
to take your brand to the global
market because of technology.” He
further added that there is adequate
potential in the Indian industry and
one needs to merge the strengths of
the different regions together in a
bid to get the maximum amount of
output and positive results.
Marking out an example, Manish
cited that although Tirupur is known
as the apparel hub for India, yet
when one talks about embroidery,
one looks towards Delhi. So, if one
can manage to combine them, the
textile industry can excel not just
in the domestic market, but in the
international environment too.
Opportunities in Indian
Retail…
India is touted as one of the fastest
growing economies in the world, yet
it still has an insignificant presence
in the list of top international
brands. Although, some Indian
brands are trying their fortunes
in foreign markets, marking
themselves as a global brand seems
to be the last thing in their priority
list. They rather foray into the
international market to earn quick
capital and exploit the marketing
opportunities as an ‘international
brand’. Notably, a report by Hong
Kong Trade Development Council
(HKTDC) claimed that the Indian
furniture market is estimated
to reach US $ 27 billion by the
year 2022, opening up a wide
opportunity for furniture exporters
across the globe to explore the
budding segment.
That is why many global leaders
in home furnishing like Ikea and
Gianni Versace are looking at
India as their next big market to
enhance their business and tap the
rapidly increasing section. Ikea
recently launched its first store in
Hyderabad and has announced to
launch 24 more stores across the
nation, while Gianni Versace also
announced earlier this year that
they are excited about bringing
their ‘Made in Italy’ products to
India.
The industry is looking up at the
Government to provide fitting
incentives for the domestic brands
to take their business outside the
country, not only just to make
their products available in another
country, but also to establish a
name for them at the global level.
www.apparelresources.com | AUGUST 16-31, 2018 | Apparel Online India
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