Apparel Online India Magazine August 1st Issue 2018 | Page 57

EYES & EARS
Dee Yes International to
save cost with the start
of its own production unit Business of New
Times Group India
is growing well
irupur has many small and
medium-level buying agents
and buying houses which are
anyhow surviving. But few of
them are growing by small
initiatives. One such firm is Dee
Yes International, a 4-year-old
buying agency, which recently
started its own small production
unit with facilities spanning from
cutting to finishing. Working with
importers and wholesalers of
US, EU and Asia, Durai, Owner
of the firm informed Apparel
Online, “To serve our clients
in a better way and to get more
orders from them was the main
reason to start this unit. As I
don’t have much experience of
manufacturing, I decided to start
with a small unit. If required, we
can enhance capacity in future.”
He further added that costing will f sources are to be believed,
the business of New Times
Group India is growing and the
organisation is in the process to
hire new staff. Apparel Online
was informed by its confirmed
sources that the business of the
company is growing fast with its
current brands and due to this,
it is hiring more professionals
for merchandising, quality,
design departments for the
Gurgaon office of the company.
Furthermore, the Indian office
has also improved its focus on
quality and vendor management.
Some routine but interesting
initiatives are being taken in this
regard recently.
T
be almost 5 per cent less with in-
house manufacturing.
Focusing on knitted garments
like tees and leggings, Dee Yes
International offers womenswear
and kidswear. Although
currently facing funding issues,
Durai is hopeful about market
improvement and further positive
feedback from his buyers, as
they are happy to know about the
firm’s manufacturing initiative.
Thereafter, he will try to shift
from the rented factory to his own
factory. “I started buying agency
as I wish to do my own business.
In the last 4 years, I have faced
some ups and downs. Whatever
feedback I have had, I am positive
that after 6 months, things will
improve and we will have more
orders,” he concluded on an
optimistic note.
I
It must be noted here that New
Times Group specialises in
sourcing, product development,
supply chain management of
The company
is hiring more
professionals for
merchandising,
quality, design
departments for the
Gurgaon office.
apparel and home products for
export to USA, Europe, and
Japan. The company has a huge
team across the globe apart
from having offices in Gurgaon,
Tirupur and Bangalore in India.
It is worth mentioning that almost
two years ago New Times Group
had taken over Ralph Lauren’s
India liaison office.
www.apparelresources.com | AUGUST 1-15, 2018 | Apparel Online India
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