Apparel Online India Magazine August 1st Issue 2018 | Page 54

RESOURCE CENTRE
LAPF Studio opened in Tirupur
B
irla Cellulose, a trusted name
in Viscose Staple Fibre (VSF)
by Aditya Birla Group, has opened
its LAPF (Liva Accredited Partner
Forum) design studio in Tirupur.
Tirupur, the knitting hub of India,
has now become the third location
globally after Noida and New York
to have a LAPF Design Studio. The
launch of the studio was attended
by Dilip Gaur, Business Director,
Pulp and Fibre Business, Aditya
Birla Group and Managing
Director, Grasim Industries, and
Raja M. Shanmugham, President
Tirupur Exporters’ Association
(TEA). The LAPF Studio serves
as a one-stop customer experience
centre for innovation, technical,
product, and marketing solutions.
In Tirupur, the studio has more
than 2,000 fabric innovations
of viscose, modal & excels to
offer. Technical specifications
and uniqueness of the fabric are
available in a wide variety of
fabrics including woven, knitted,
flat knitted etc. LIVA’s seasonal
collection, specially designed by
the in-house designers, will be on
display at the studio to align global
buyers to the cluster.
“It is a happy moment for us to
launch LAPF Studio at Tirupur
along with TEA, which I feel serves
as a fountain of innovation for
man-made cellulose fibre-based
Birla Cellulose has collaborated with
Ankur Textiles (lifestyle division of Arvind limited)
54 Apparel Online India |
Raja M. Shanmugham, President Tirupur Exporters’ Association and others from the industry discussing about LIVA fabrics
knitted apparel,” stated Dilip
Gaur. “The opening of LAPF
Studio in Tirupur will serve as
a platform for fuelling business
growth for the cluster here,” said
Raja M. Shanmugham. “TEA has
a vision to always work towards
excellence in buyer engagement,
infrastructure, and product
innovation through collaboration,”
added Raja. Moreover, LAPF
Studio is not just about buying, it
is also a hub to connect with over
650 garment manufacturers &
exporters, 50 local & international
brands, 50 international buying
houses, agents & traders, and 100
fashion design houses.
In another development, Birla
Cellulose has collaborated with
Ankur Textiles (lifestyle division
of Arvind limited) to launch
a wide range of LIVA Fabrics
with 100 per cent modal, 100
per cent viscose & amp; viscose
blends. LIVA range of fabrics is
introduced under Ankur Textiles
fabric brands Zoya, Blossom &
amp; Glam & amp; and Glory.
This range has been carefully
crafted to meet the requirement
of western & amp and ethnic
womenswear. Brijesh Bhati, CEO,
Ankur Textiles shared, “The
launch of this collection marks our
expansion into multi-fibre fabrics
as a fashionable alternative to
cotton. Our expertise in textile
fabrics, combined with the use
of technology, has enabled us to
develop fabrics which offer both
AUGUST 1-15, 2018 | www.apparelresources.com
style with comfort to consumers.
Our in-house design team will
continue to introduce more such
trendy collections in future to
delight our customers.”
Manohar Samuel, President
– Marketing, Birla Cellulose
expressed, “Collaborating with
likeminded brands is part of our
business strategy and we are
happy to partner with Ankur
Textiles. This association allows us
to reach millions of women through
their wide range of distribution
with an assurance of high
quality fabrics which are nature-
based and fluid. This is just the
ELASTICS / TAPES
Brijesh Bhati, CEO, Ankur Textiles
beginning; we are looking forward
to a long-term collaboration with
Ankur Textiles.”