Apparel Online India Magazine August 1st Issue 2018 | Page 45

FAIR REVIEW
Fashion Viewpoint
It seems that in the context of fashion trends, the
garment fairs – as compared to fashion events – don’t
have many directional trends to offer, with the focus
tilting more towards the USP and strength that a
particular manufacturer possesses.
Still, the show gave a much needed respite from the
recurring pompoms and tassels trend that had been
doing the rounds at IIGF since the past four to five
seasons. Exhibitors presented a wider assortment of
product categories this time around, in an effort to
attract new clients.
For the S/S ’19 season, in some way or the other, most
manufacturers conformed to the resortwear trend that
is overtaking the fashion world, setting #VacationMode
to ON, for the impressed prospective stakeholders.
A huge number of participants were working on the
beachwear category, which is poised for growth in
the near future. Data suggests that the beach and
swimwear market has been experiencing growth at a
much moderate pace since 2010, and is set to be worth
US $ 20 billion globally by next year.
Prints inspired by the beach such as
coral reefs, tropical motifs and sea
creatures were quite prevalent
Wide assortment of resist
techniques like tie and dye, batik
and bandhani were put on display
This was a happy discovery as it falls in line with our
international fashion trends analysis undertaken by
Team FFT.
Water-repellent kids tees of G R
Garments, Kolkata (Little Mee)
CA Patel Textiles,
Ahmedabad
which is known
for men’s shirts,
also highlighted
its development
by using milk
fibre, soybean
protein fabric,
aloe vera and
much more
innovative fibre/
fabrics.
In the colour department, neons emerged as a common
trend, with electric yellow and blue posing as a front
runner. Not just sticking to neon prints, manufacturers
showed intelligent use of neon threads embroidered
over contrasting fabrics to make the design pop out.
Also, pastels such as sorbet yellows, greens and lilacs
were spotted across product categories for both men
and women.
Materials used were mostly cotton, viscose, modals and
denim with interesting techniques such as schiffli work,
crochet and bead work, tie & dye and embellished block
printing for womenswear; and frayed hems, mid-tone
washes and patchwork for the menswear segment.
The breathable schiffli fabric with its signature intricate
patterns of florals, geometric shapes, indo-ethnic motifs
was seen embroidered on light, breezy fabrics over
summer dresses, kaftans, cover ups, summer tops,
skirts, casual pants and scarves.
Nothing resonates with Indian techniques like the
aesthetic created by tie and dye, batik and bandhni
processes. Standard patterns such as geometric spirals,
peace signage, diamond motifs, and the marble effect
were created using stencils, blocks or tritik technique
over garments.
In terms of accessories, basket bags made of wicker,
rattan or jute, fell in line with the international trend
forecasts, whilst a surge in beaded and embellished
Surface embellishment over hand block printed fabrics emerged as a
trending technique
bag styles – especially neons over black/darker
backgrounds were also trending.
Light embellishment complimented paisley and
indigenous motif hand-block printed fabrics and sheer
materials such as organza, chiffon, georgette, etc. Large
beads and floral embellishments over heavy drape
fabrics such as velvets and denims; and over bright
kaftans and beach cover-ups created the illusion of
jewellery over the neck and cuff areas.
Tropical prints dominated the print and pattern
category with a heavy dose of coral, beach-inspired and
tropical motifs coming centre stage. Flock printing and
rubber printing techniques were used to create quotes
or patches of vacation inspired design elements such as
sea creatures, umbrellas, sand, waves, tropical fruits
and palm trees.
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