Apparel Online India Magazine August 1st Issue 2018 | Page 36

FASHION BUSINESS
FROM SHORE TO STORE
How vacationing is changing the way consumers dress
Life is a beach for designers and brands, who are surfing the
waves to meet travel and experience-hungry shoppers at the
shores of fashion. swim categories are expected to touch Rs. 65-85 crore in
Fiscal Year 2018, and will continue to grow exponentially as
it is a growing segment within the Indian fashion industry.”
No longer restricted to a holiday season, the demand for
swim and beachwear is surpassing seasonal requirements
and instead translating itself as a more inclusive year-round
market – thanks to the boom in frequent flyers. Air travel is expected to boom in the next 20 years, with the
global passenger count doubling to 8 billion travellers. The
APAC region is poised to be the biggest driver here, making
up half of those passengers.
According to data shared by Edited, the swim and beachwear
market has been growing at a moderate pace since 2010 and
is set to cross US $ 20 billion in worth globally, by next year.
A lot of diverse factors come into play here – international
travel is on an expedited rise, body positivity is a thing, and
more and more people are adopting the fitness lifestyle. This brings us to the impact of the fastest growing emerging
markets of India and China, and the mega consumers:
the millennials.
Validating the same for the domestic market, Harshad
Daswani, Co-founder of Mumbai-based The Beach
Company said, “Potential sales for the beach resort and
36 Apparel Online India | AUGUST 1-15, 2018 | www.apparelresources.com
It is reported that 66% of millennials hold passports and
spend more than US $ 200 billion on vacations annually. With
such huge figures at their disposal, even luxury brands and
designers are rushing to get a piece of the pie by setting
up pop-ups at the fanciest jet-setting locations all over
the globe.