Apparel Online India Magazine April 1st Issue 2019 | Page 40

INDUSTRY LIVE
SOURCING FROM BANGLADESH
Few Indian companies did not have
a positive experience dealing with
Bangladesh in the past. Bipan
Jain, MD, Madame (Jain Amar
Clothing, Ludhiana) shared, “Our
experience in this regard was not
good and still I am not sure that they
(Bangladeshi exporters) will bend
on this issue. They must reduce
their MOQ as it is all about fashion.”
The brand has more than 150 stores
across India and the company
wishes to source jackets, denim and
sweaters from Bangladesh.
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ourcing from Bangladesh…,
a lot has been said and done
on this booming topic. Every major
retailer and brand in India are
already an active part of this trend
while many more are in the process
to start sourcing. Even SMEs and
start-ups are exploring how they can
jump on the bandwagon. However
there are some companies which
are facing issues (at an individual
level) with relation to sourcing from
Bangladesh, one of them being that
Bipan Jain, MD, Madame
(Jain Amar Clothing, Ludhiana)
of MOQ (Minimum Order Quantity)
as Bangladeshi exporters are used to
do bulk order mainly. Their standard
order size is at least 5,000 pieces per
style, while for most of the Indian
brands or even some retailers, this
MOQ is not feasible. So how are they
managing in this scenario? Apparel
Online tried to delve deep into this
issue by knowing the experiences of
the top retailers, fashion e-commerce
giants and other stakeholders of the
fashion retail industry.
Neetu Jotwani, VP-Sourcing and
Product Development, Myntra
40 Apparel Online India | APRIL 1-15, 2019 | www.apparelresources.com
Purvi Joshi, Vice President,
Being Human Clothing
Looking at the other side of the
picture, Bangladesh, like other
global manufacturing hub, also
has some small and mid-size
factories. And these factories are
a good source for Indian giants to
source smaller orders. Apart from
many wholesalers, even fashion
e-commerce giant Myntra is also
following up on this. Sharing her
experience with Apparel Online,
Neetu Jotwani, VP-Sourcing and
Product Development, Myntra
explained, “When we cracked
down strategy in this regard for
Bangladesh, the idea was that 5,000
pieces is something we are not
looking for and even if we have, we
don’t take it at one time. We make
sure that inventory comes in as and
when it is required, so there are
two ways for this. For our larger
orders, we deal directly with the
big factories, whereas for small
Sanjay Dahiya, CEO,
Laila Group, Dhaka