Apparel Online India Magazine April 1st Issue 2019 | Page 23

AR EVENT
“Indian retail industry is moving
towards re-engineering sourcing,
which is a very good sign for
fashion retail sector of India.” “In today’s market, it is
important for us to relook at our
manufacturing practices to seed
the potential that India has...”
– Wicrant Gambhir, Head Sourcing,
Jockey India – Mohit Mathur, Senior VP Sourcing,
Landmark Group
The session was moderated
by Vipul Mathur, COO, Mufti.
“The mathematical algorithm for
e-commerce is to calculate how
many people are visiting your
website; how many are actually
buying the product; and how many
are you targeting,” shared Pravesh,
while Anurag emphasised, “Content
for the website in isolation never
works. What works are the 3Cs!
Content, Community and the
mixture of these two is what drives
Commerce to your business.”
As the hectic activity of the first
morning gave way to a more relaxed
atmosphere post lunch, it was
now time for the industry to get
first-hand knowledge on designs,
trends and style advice from
Melissa Moylan, VP and Creative
Director-Womenswear, Fashion
Snoops. Titled TREND FORECAST-
WORKSHOP ON SPRING/SUMMER
’20 by Fashion Snoops, the one-hour
session deep dived into the essential
trends, key apparel items, patterns,
graphics, material, design details,
colour and colour combos centred
on S/S ’20 men’s/women’s trend
forecast.
What followed next was the final
plenary of the day that is the
vendor session held on the topic of
REQUIREMENTS OF SOURCING
FOR INDIAN RETAIL BY RELIANCE
TRENDS conducted by Rajesh
Lalla, VP Sourcing-Reliance
Trends, which as expected, found a
full house.
I am impressed
by the collection
displayed by
Bangladeshi
garment
manufacturers
and will try to
focus more on
sourcing from
Bangladesh.”
– Bipan Jain
Managing Director, Madame
“We work very close to our vendors
to make sure that the products
outsourced are consistent and
according to our need, supporting us
and tool propelled by technology.”
– Ramesh Ramalingam, AVP– Sourcing Operations,
Arvind Lifestyle Brands
The next in line were the Open
House sessions which garnered
much aplomb and interest amongst
the audience who were queueing
up to get a glimpse of the engaging
influencer marketing session.
Together with three key influencers,
Aaditi Shenoy, Vaishnavi and
Anusha of Winkl discussed the
need and effect of ‘influencer
marketing’ in today’s retail climate.
WGSN’s consumer trends session
was a crowd-puller in the true sense.
Puneet Dudeja, Sales Director of
WGSN (India), gave an insightful
presentation on consumer behaviour
and retail trends.
What ensued thereafter was an
engaging back and forth discussion
with the audience. “It’s the consumers’
choice of consumption that we
honour and it is digital that is ruling
the current industry,” underlined
Puneet, adding, “Despite this
being the first edition of Apparel
Sourcing Week, it was highly
engaging and efficiently organised,
and for the next session, I would
suggest a bigger space, in order to
accommodate the crowd that the
event pulled in alone on the first day
itself.”
Aimed at answering all relevant
queries, ASW on Day-2 also
conducted an important vendor
session titled REQUIREMENTS OF
SOURCING FOR INDIAN RETAIL
by Myntra Jabong India. Neetu
Jotwani, Vice President (Sourcing
and Product Development) –
Myntra, spoke at length on various
aspects pertaining to sourcing
parameters and other requirements
specific to the Indian retail sector,
and how a manufacturer can
successfully meet the requirements
of the brands/retailers. “Speed,
agility and technology are the
keys to serve today’s customers,”
underlined Neetu adding, “The
main ingredients to a successful
organisation are the quality of the
products and a clear consumer
understanding.”
Apart from the combination of
speed, technology and flexibility,
manufacturers need to look carefully
on the other aspects as well, she
emphasised. “The mindset of the
manufacturers is what needs to be
changed, as today the customers
are striving for new products and
want to stand out from the crowd
Day-2, Panel Discussion 2: Seminar titled ‘Ease of Fashion Imports’ marked presence of industry professionals who addressed the pain points of handling
import and export sector
www.apparelresources.com | APRIL 1-15, 2019 | Apparel Online India
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