Apparel Online India Magazine April 1st Issue 2018 | Page 57

EYES & EARS
Moving with collaboration…
3A Clothing Company investing into digital printing
and exploring domestic options
A
s global conditions for apparel
trade are becoming more
and more challenging, collective
approach and collaborations
seems a strong key for survival.
Following the same, Gurgaon-
based buying house, 3A Clothing
Company, is investing into digital
printing in collaboration with its
close associates to add value to
the products that they are offering
to the international buyers. In
the next few month, an advance
digital printer of Konica Minolta
will be installed at Udyog Vihar,
Gurgaon for the use of sampling
and final product for the vendors/
associates of the buying office.
Overall investment for the same will
be nearly Rs. 2 crore.
Sharing this information with
Apparel Online, Anu Chadha –
Founder and CEO of 3A Clothing
Company said, “As of now
collaboration is the critical way
forward and everyone has to put
their thoughts and resources
together to come up with winning
solutions. I am thankful to my close
associates/partners as we have
all come together for this heavy
investment.” She further added that
apart from improving capabilities of
doing smaller orders and beautiful
prints, the very fact that digital
printing is eco-friendly, added to
the charm and attracted her to
the technology. The small unit is
expected to start operations in the
next 3 to 4 months.
Apart from this innovative
collaboration, 3A Clothing Company
is also focusing on the Indian
domestic market and has started
buyers are merging with other
similar players. “So we are also
working collectively and together
exploring new growth areas, one
of which is domestic market. For
us domestic is a good support and
we are catering ladies garment
to Walmart India. It is going good
for us,” added Ann.
Anu Chadha – Founder and CEO,
3A Clothing Company
working with Walmart India.
Talking about the current market
situation and her association with
Walmart India, Anu shared that
nowadays top buyers are taking
over smaller companies and small
With an overall global sourcing
and manufacturing experience of
nearly three decades, Anu is the
winner of the prestigious Udyog
Rattan Award for her business
leadership. She is also a Guest
Lecturer at the KEA School
of Design and Technology in
Denmark and a frequent speaker
at the Indian Institute of Corporate
Affairs affiliated with the Ministry
of Corporate Affairs, Government
of India.
www.apparelresources.com | APRIL 1-15, 2018 | Apparel Online India
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