Apparel Online India Magazine April 1st Issue 2018 | Página 29

H2F
provides independent validation of
Welspun’s supply chain by using a
method of chemical fingerprinting to
identify the origin of the cotton fibre
used for its home textile products.
Oritain has created a database of
unique ‘chemical fingerprints’ for
special cotton growing areas such as
Egyptian, US Supima and Australian
cotton. This will be extended to
include Organic and American
Upland cottons. This database
enables Oritain to verify a sample
against its stated origin. Using this
method, Welspun can conduct tests at
various stages of its manufacturing
process and verify the origin of
cotton at each stage to ensure the
authenticity of its final products.
Adding capacity,
the way forward…
The company currently has two top-
of-the-line manufacturing facilities
in Vapi and Anjar (Gujarat). These
are Asia’s largest, completely
vertically integrated lines in farm-
to-finish production across diverse
products. “Our manufacturing
facilities score very high on the
environment index as these are zero-
discharge facilities with high water
and energy efficiency,” says Dipali.
Welspun is very positive of future
growth both in the international and
domestic market and has recently
made investments in Telangana for
a Rs. 1,261-crore technical textile
project of Welspun Flooring, for
manufacturing floor covering carpets
and luxury vinyl tiles. Meraj Hasan
who has worked as a strategic
planner in agencies like Lowe,
Y&R, Saatchi & Saatchi and was
also involved with Reliance in Jio’s
launch, has been roped in to lead
the marketing efforts for Welspun
Group’s new flooring solutions.
The portfolio consists of innovative
product lines like luxury carpet tiles,
broadloom carpets and artificial
grass with design at the forefront.
“We will be manufacturing everything
in India at our plant with a strong
focus on CSR and sustainability,”
shares Hasan.
Focus on CSR…
In fact, CSR and sustainability are at
the core of most initiatives undertaken
by the company. The Welspun group
has undertaken several initiatives for
integrated rural development. The
women upcycle waste fabric from the
“Our vision and mission is to leverage
our scale to create better products,
strengthen communities and protect
the environment. We believe our
determination and focus will create
shared value for all.”
Dipali Goenka, CEO and Joint Managing Director, Welspun India Ltd.
company’s Anjar manufacturing unit
is used to create products including
handcrafted one-of-a-kind quilts,
decorative pillows, and other bedding
accessories under the brand SPUN
and can be found on the shelves
of top retailers across the globe.
Creating over 2,00,000 products
annually, SPUN provides financial
stability for 600 odd women and their
families involved with the initiative.
The initiative has helped not only
the women of Gujarat but also the
environment, by ensuring minimal
waste, and recycling.
The company
proudly
proclaims to be a
customer-centric
organisation
that aims to
consistently deliver
on the promise of
excellence.
impact. “Our vision and mission is
to leverage our scale to create better
products, strengthen communities
and protect the environment. We
believe our determination and focus
will create shared value for all. We
are fiercely committed to working
in-line with India’s initiatives also,
incorporating principles treasured
in the Business Responsibility
Framework,” concludes Dipali.
The company has also partnered
with Walmart’s Swasti Foundation for
Women Empowerment and Training.
So far, it has successfully trained 2,335
women in foundation level courses and
over 500 in advanced level courses.
No wonder the company is the only
Indian company ranked among Top-3
in product-wise sustainability scores
by Walmart. Further, in order to
reduce was people’s dependency on
the Narmada river and make more
water available to local communities,
the group has set up a 30-mid waste
water treatment facility at Anjar. The
c ompany has installed community-
based RO plants across eight villages
in Anjar and three villages in Vapi,
providing pure drinking water to over
10,000 villagers.
Future commitments…
Welspun India strongly believes in
its requisite of conducting business
operations sustainably, and now with
Welspun 2.0 on the roll, maximum
emphasis on sustainable business
practice and inclusive growth has
been laid. WIL is collaborating and
exchanging ideas across the value
chain to create sustainable solutions
that will have a positive long-term
www.apparelresources.com | APRIL 1-15, 2018 | Apparel Online India
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