FROM THE EDITOR-IN-CHIEF ’ s DESK …
I have said this time and again , yet I would like to say this again …, there are too many fairs of the same content happening …, that too practically back-toback !
Not only are the participants exhausted with the pressure of deciding where to exhibit and how to manage manpower for the same , not to mention the displayed products , but even the industry is confused on which event to attend . Only recently , Ludhiana was witness to three technology events in a span of less than two months . Obviously , each fair lost a few visitations to the other …; just imagine what would have been the result if all the three fairs were combined to create a huge event , celebrating technology ! And the clash is now no longer limited to national fairs …; this year the IIGF in New Delhi clashed with the Hong Kong Fashion Week due to which many buying teams were forced to take a pick on which event was more important for their buying strategy .
Only a few buyers had the determination to attend both fairs , but many of them admitted that they could not spend enough time at either of the events to really get full advantage of the visit . Twice a year – January / February and July / August , the industry is ‘ bombarded ’ with exhibitions and making a choice and prioritising can be a big challenge . No one can deny the importance of attending fairs , as not only do they update the industry on trends – in fabric , garments , technology , accessories etc ., but also serve as a platform for interaction with people of diverse ideas and getting feelers on how the markets are moving .
Yet , enriching as they are , exhibitions lose their charm if they become routine and repetitive ! Understood , fashion fairs need to happen twice a year because fashion is on the fast track and collections are made and discarded almost simultaneously . But better date planning will help buying teams to manage their trips more fruitfully , while also giving the exhibitors a chance to check out what other countries are up to .
Technology fairs , on the other hand , can easily happen after 2 / 3 years when there is something new to showcase . In-between , technology companies can hold private shows to display new updates on their machines . As long as the shows are in the hands of private organizers , commercial considerations will drive all decisions . I think the industry needs to come together on this issue and collectively decide as to when and how many shows should happen ?
At a recent event , one of the top technology providers implored me to take the matter up as a service to the industry , highlighting the seriousness of the issue . This is not a new request , and over the last few years , the noise has been getting ‘ louder ’ as exhibition fatigue is setting in . Both the exhibitors and the visitors need value , not just quantity .
Also justifying so many fairs with the excuse that India is a huge country , is not rational . If people are serious about technology / fashion trends , they can travel to China , Europe and the US for fresh ideas ; or can certainly travel within their own country for a ‘ must visit ’ event !
I hope the organizers of ‘ mature ’ shows are listening … It is time they take a pragmatic approach and pay heed to what the exhibitors and industry are saying , before it is too late …
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8 Apparel Online India | MARCH 1-15 , 2018 | www . apparelresources . com