Apparel Online India Issue 1-15 March '18 | Page 51

RESOURCE CENTRE
JV Plastic Industries brings to India Embroflex badges
T
he sustainable growth of any
company is dependent on how
innovative and market-informed the
company is; this fact is even more
relevant for those working in the
fashion/apparel business. JV Plastic
Industries, headquartered in Delhi
and a known name in all kinds of
plastic garment accessories (plastic
hangers, seal tags, tie hangers,
garment clips, belt hangers, trouser
clips, round sizer, collar clips), is
always searching for new products
to add to its already interesting
collection. The latest from the
company is embroflex badges for
which they have an exclusive license
to produce in India.
With the production of embroflex
badges, JV Plastic has in its basket
an item, which can otherwise only be
imported, but the company claims that
the options are not as beneficial as
procuring from them. “The embroflex
badges can certainly be imported, but
delivery timeline and quality that we
can serve, cannot be matched. Since
we have very good and strong hand
in mould making (technically) and
have our own tool house, so it gives
us complete control on quality, finish
and delivery of the product. The price
advantage would be about 15-20%, but
one of the best features is the fact
that the badges cannot be duplicated.
Hence the brand’s designs are secure
and many sportswear companies
prefer the embroflex badges, instead
of the regular embroidered ones.
Kapil Lalwani (L), CEO and Heena Kalia, Marketing Manager, JV Plastic
Introduced in India
for the first time,
these embroflex
badges give a 3D
effect, and the
depth and clarity of
designs can go up
to 10 colours which
is far superior
to embroidered
badges.
there’s more advantage of quality
and finish,” said Heena Kalia,
Marketing Manager, JV Plastic,
with conviction.
Her confidence is not based on
perceptions but feedback that the
company has received from users. “I
have come across the same product
imported by 2-3 customers of mine
but they were not really satisfied
with the quality they are being
served. Also, they wanted an easy
approachable supplier so that they
also can have all the control here
in India,” explained Heena. The
technology behind the product is a
patented Japanese technique, and
JV Plastic had showcased the new
product at the recently held GTE and
was very happy with the interest
that the embroflex badge generated.
International brands like Tommy
and Ralph Lauren are already using
these badges as differentiators
and now even Indian brands like
BlackBerry, Allen Solly, PVH are
increasingly using the same. “We are
capable of creating any design as
given by the customer, but initially
would expect a MoQ of 500 to 1000
pieces. As the number of pieces goes
up, the better will be the price that
we can offer,” added Heena.
This new product adds to the already
interesting range of innovative
products that the company is
offering, and includes, texture
hangers with different kinds of
flat hooks in different or multiple
colour combinations; unbreakable
hangers with high level of flexibility;
increased range of plastic tags and
wax thread in plastic seals.
Peayush Machineries, happy
with the market response
P
eayush Machineries Pvt. Ltd.
(PMPL) Delhi, one of the leading
suppliers of various value addition
machines, has had a keen eye on
the growing need for value adding
machines in recent time and is also
positive about the future. “Market
has already picked up for us as we
offer a wide range of products and
this gets us some new customers
each time we display. Increased
number of garment factories in the
market is leading to the current
slowdown, but this also has worked
in our favour as we were able to
gain some new clients,” stated
Prateek Chowdhary, MD of the
company.
Peayush Machineries mainly offers
multi-head embroidery machines
(‘DAYU’ brand) and laser marking
machines, and currently enjoys a
good customer base in Delhi-NCR.
Prateek Chowdhary (L), MD Peayush Machineries Pvt. Ltd. with a visitor at GTE
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