Apparel Online India Issue 1-15 March '18 | Page 30

FASHION BUSINESS
In recent seasons, Indian Fashion Weeks have seen increased business response from the buyer’s
front with more and more countries embracing and demanding Indian-made designer wear.
In our latest expedition to Lakmé Fashion Week, Summer/Resort ‘18, we interacted with a few
renowned buyers based in the booming Middle East in order to understand the fast evolving
Islamic consumer. In a time where the concept of seasons seems to be fading away, we found
ourselves amongst a sea of traditional Indian techniques intermingled with modern aesthetics.
Multi-brand retailers are looking for designers who can collaborate to create collections that
are streamlined for their consumer. Similar demographics in terms of cultural, political and
economic conditions give rise to a market that has great potential.
Owing to its world-renowned craftsmanship, attention to detail and luxe materials, India is
emerging as a red-hot hub for luxury retailers globally.
30 Apparel Online India | MARCH 1-15, 2018 | www.apparelresources.com