INDIA CANVAS
FA S H I O N M AT R I X O V E R S E A S , B A N G A L O R E
A TRANSIT FROM EMPLOYEE TO
SUCCESSFUL ENTREPRENEUR
TO FURTHER ‘ORGANIC’
EXPANSIONS
A
change in product focus,
emphasis on direct buyers,
benefits of organic, compliance set-
up, advantage of advanced printing
technology, systematic layout of
aggressive expansion plans for the
future…; these are the factors that
have carved the success path for
Bangalore-based export house –
Fashion Matrix Overseas. It is a story
of an employee who not only became
a successful entrepreneur, but also
continuously drove towards organic
growth despite all the external and
internal challenges. Apparel Online
brings to you exclusive details from
an interview taken with the man
behind such innovative developments,
Vipin Sethi, Director of the company,
who shared his journey, his views
and observations about his own
organization and the city of his
establishment.
The organization which started in
2003 with 6 people in the basement of
a house, today has total 3 units – 2 in
Bangalore and 1 in Ludhiana. At that
time, mens’ shirts were the primary
focus for Vipin but he observed
that this business was moving to
Bangladesh. So, he thought of starting
something new. During this time, as
luck would have it, one of his own
buyers had a really bad experience
with a Delhi-based vendor doing
womenswear and that buyer decided
to shift the order to Vipin because of
50 Apparel Online India |
ESSENTIALS
“Over the years,
we have acquired
the skills to create
an entire Bavarian
range like Bavarian
tees, blouses, tops,
dresses, sweaters.
Customers now
look for us, search
for us and come to
us for this specific
product category.”
– Vipin Sethi
Vipin Sethi, Director and Seema Sethi, Director (Merchandising), Fashion Matrix Overseas
his good reputation and confidence. As
described in Vipin’s words, “We took
up the challenge to start womenswear
and since then, we have been actively
focusing on it.”
He also had a constant approach and
dedication towards looking for newer
options which again motivated him
to include Bavarian garments within
his company’s product list. This
was indeed a bold move as Bavarian
garments comprise a very niche
segment specially for a Bangalore
based company. Today 90 per cent
of Fashion Matrix’s total production
is into Bavarian garments although
JULY 16-31, 2017 | www.apparelresources.com
it is a complicated garment with a
high-quality level. “Over the years, we
have acquired the skills to create an
entire Bavarian range like Bavarian
tees, blouses, tops, dresses, sweaters.
Customers now look for us, search
for us and come to us for this specific
product category,” shared a proud
Vipin. This is how the company
managed to have a tremendous growth
even during worldwide recession. So,
was it easy for him to get orders and
buyers’ approval during the decline of
worldwide economy? Respectability,
as they say, can change a person’s
destiny and the same happened with
Vipin. All his sheer hard work and