INDUSTRY WIRE
Ratan Textiles launches swimwear; soon to become Disney certified in kidswear
Jaipur-based apparel exporters are known for a variety of products within the womenswear segment. Ratan Textiles, a respected name in Jaipur apparel export industry, recently came up with its own swimwear range; and the product was launched at the recently concluded Textiles India 2017 show in Ahmedabad. The company also highlighted its Summer 2018 collection in kidswear and womenswear in which it used lot of prints and prints with embroideries. Besides, the company is also going for Disney certification for its kidswear products.
Anant Jain, Partner, informed Apparel Online,“ It is like a unique product. This segment is generally missing in the Indian market and many buyers are also looking for a complete familywear or a kind of swimwear which goes over
Anant Jain, Partner, Ratan Textiles
the top( bikini).” All this motivated Anant to add this new product line which was well appreciated by the buyers.
With regard to its Disney certification which will be completed very soon, Anant stated,“ To the best of my knowledge, no apparel exporter of Jaipur has been doing these products under Disney and perhaps, we will be the first one. Our company will also do kidswear under this certification.” The export house is already SA 8000 certified and ships to many countries across the globe. It is also active in the Indian
Swimwear launched by the company
domestic market and has retail showrooms in cities like Goa, Delhi and Jaipur.
The company was the first apparel / home furnishing manufacturer to start the construction of its unit at Mahindra World City( SEZ), Jaipur’ s handicraft zone.
Lakshita brand exploring export market
Most of the Indian apparel exporters are already associated with the Indian domestic market or are in the process to start for the same. Simultaneously, it is good to see that established brands of Indian market are also looking for opportunities in the overseas market. Lakshita, one of the famous Indian womenswear brands by Kavita Women Wear, Noida, is having 45 stores in North India and is one such brand that’ s thinking to expand overseas. Currently, the company has a nominal share into export. To get buyers and better understanding of the overseas market, it recently participated in the Textiles India event where few buyers of US, Canada, Sri Lanka
Pushpendra Singh, Merchandiser, Kavita Women Wear( Lakshita brand)
showed keen interest in the products of the company.
Pushpendra Singh, Merchandiser of the company, shared with Apparel Online during the Textile India fair:“ We are using such fabrics which are not, or are rarely being used by many exporters. Our
Embroidered womenswear and winterwear of Kavita Women Wear( Lakshita brand)
prints or embroidery is also unique as we self-develop them so that we have strength of strong products as well as have enough and advanced in-house infrastructure. In export, it will take some time but we are sure that good opportunities are there.”
This was the first ever participation in a B2B fair by the company which is known for its Indo-western wear, ethnicwear to western tops, tunics, dresses, etc. Founded by Satish Kharbanda and Veena Kharbanda, the company, is completing 17 years of its establishment this year.
48 Apparel Online India | JULY 16-31, 2017 | www. apparelresources. com