Apparel Online India 16-31 July' 17 | Page 26

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BIG DOMESTIC BRANDS WELL REPRESENTED... INTERNATIONAL BUYERS WERE MOSTLY NEW BUYERS
The domestic buyers were from various departments of the same organization representing different brands and product categories. Ekta Jain, Head Garment Technology & Quality, Westside( Trent Limited), Mumbai visited the show along with Umesh Nataraj, Technical Manager – Menswear, Flora Services( Trent Limited). Similarly, from House of Anita Dongre Limited, Mumbai, Himadri Datta, VP – Head Sourcing and Navin Kumar, Lead Fabric Sourcing & Planning, were also seen discussing business with the exhibitors. Similarly, a strong team from Future Retail Limited, Mumbai and some more such companies too visited the show.
Ekta shared,“ Our aim in visiting this fair is to understand the overall market; how retail market is moving towards new technology and what new is happening on the fabric and allied side. There were some valuable discussion forums in the event like‘ Size India’, so that we could have a better idea about the entire market situation and other retailers, and what new developments we could extract from here.” She further added that consistency of quality across all the vendors in the same buying frame is a major challenge in sourcing.“ As concepts like artificial intelligence, industry 4.0, 3D printing is growing, we have to keep ourselves upgraded to that level and continue offering something new to our customers.” The company is running programmes for its vendors to educate them about quality.
The fair was dominated with smalland medium-level overseas buyers; and some of who are just going to start their sourcing from India. For these people, it was their first ever visit to India. Some of the buyers were really enthusiastic about sourcing and were looking for further growth prospects. With the purpose to support a charitable foundation Freedom on Ice, Nepal, Laura Levtov,
Nancy Gichane Machira, MD, Magnificent Interiors, Nairobi, Kenya
Founder Director, Powerskating Academy, Toronto, Canada, is currently dealing with a Nepal-based factory and sourcing small orders. But she does have aggressive plans for India sourcing,“ We want to sell across the world with focus on ice skating garments like hockey jacket, performance dresses and some value-added garments too. For this we are meeting some Delhi-based companies, where we will see their infrastructure and process. I am looking for exclusive products and am excited to start sourcing from India.” She also stated that the fair shows the efforts that the Indian Government has put in, not just for the booths but even for education and awareness of the textile community.
Running one store, Nancy Gichane Machira, MD, Magnificent Interiors, Nairobi, Kenya is focusing mainly, on interior design and has clients into hospitality and medical sector dealing mainly into home furnishing items. Currently sourcing from China, Nancy, who will start sourcing from India soon said,“ I want to enhance my reach into global markets rather
Victoria Holmberg, Owner, Victoria Holmberg Vestidos, Buenos Aires, Argentina
Buyers, especially those who visited India for the first time and are not well aware about the overall textile strength of India, were quite happy with the show. Some of the products as well as the rich textile heritage of India really impressed them.
Sandhya Lama( L), Director of Operation, Freedom on Ice, Nepal; and Laura Levtov, Founder Director, Powerskating Academy
Zaid Hashim, Director, WCH International, Colombo, Sri Lanka
Oliver Sarl, Villaret, Toulouse, France
than just focusing on Kenya. I am accessing similar platforms across the world where I can find suppliers as well as customers. I am increasing my communication with all perspective clients. This is my first visit to India and I found that India has good strength of fabrics.”
Earlier sourcing from US, Victoria Holmberg, Owner, Victoria Holmberg Vestidos, Buenos Aires, Argentina, is now going to start sourcing from India and will focus on products like eveningwear and resort collection. She claims herself as a growing wholesaler buyer and it was her first experience to visit any fair in India. Zaid Hashim, Director, WCH International, Colombo, Sri Lanka, approaching new markets like New Zealand, Australia and England, is also in the process to start sourcing womenswear and accessories from India. Currently he is selling online, mainly in Sri Lanka.
Some buyers who are already sourcing from India are fighting on the price front and it is a big concern for them. Sourcing womenswear and home furnishing products only from India, Oliver Sarl, Villaret, Toulouse, France, is a wholesaler and retailer as well. With 3 stores, he also caters to Japan, Russia, Scotland, Italy and England through his wholesale division.“ Currently, we are sourcing very small quantity from India( 30,000) pieces per year as price is a big challenge, but as I sell expensive pieces( starting Euro 12 to Euro 250), my overall sourcing from India is reasonable.” He further added that business is going to be very difficult, since one of the biggest problems is the large number of suppliers as well as retailers; so competition is growing at every level.
26 Apparel Online India | JULY 16-31, 2017 | www. apparelresources. com