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ON THE PATH OF GROWTH
Buying office support
Not only manufacturers, but even buying office‘s
support structure is emerging in Ahmedabad, but is
very limited so far. Amit Gordhandas, MD of Dassani
Global Group, Ahmedabad, shared, “We book the
lines at the factories rather than placing order one by
one and controlling the production. We have clients
in Europe, South America and Africa, who support
from trend forecast to final delivery.” The company
offers entire range of garments and accessories. It is
associated with 35 apparel manufacturers across India.
Niche segment too
Some of the companies here are also doing very
niche segments. Like Samvit Sarabhai, Director,
Rajka Designs, said that the company started home
furnishing with specialization in artisan work based
in Kutch and Rajasthan. “In our garments, we mainly
use handmade fabric like khadi, handloom with
hand embroidery and offer contemporary design
but with Indian roots. We are working with clients
like Muji from Japan and Designer Guild from UK
with a capacity of nearly 5,000 pieces per month,”
he stated confidently.
Young generation coming in
New generation is also entering into apparel business
and is quite geared up for the future aspects just as
LMNO (Life Means New Options) online brand
started by Aayushi Chiripal. Just six months old,
this initiative is having full support of textile giant,
Chiripal Group. It is a serious effort to connect with
the younger generation directly and to offer same and
even more strong spirit, accurate size compared to
any international brand in India.
Own store in overseas
Two-year-old Bubble Bee Export House offers semi-
fashionable ladies garments and exports 80 per cent
of its production to the Middle East. Having 17 retail
outlets of its associates in Kuwait, the company is
having its own associated manufacturing in Tirupur
and Jaipur. “I started to support our stores but
later we got more overseas buyers as well as Indian
retailers, just because of good set-up. We are geared
up for expansion,” said Murtaza, MD of the company.
22 Apparel Online India |
JULY 16-31, 2017 | www.apparelresources.com
Jeans manufactured by Globe Textiles India Ltd.
reasoned Swapnil. The company
sources 30 to 35 lakh metres
of fabric per month. He further
added that rather than focusing
on backward integration and
investing more, it is better to
focus on marketing and the
forward side which is garmenting.
But Suresh strongly insists that
their vertical system supports
in reduction of costs and
quick deliveries.
INCLUSION OF
ORGANIZED RETAILERS,
FOR EXPORTS AND OWN
BRANDS
In Ahmedabad, players like CA Patel
Textiles are focusing on domestic
market and want to develop their
brands for better margin rather than
going for contract manufacturing
in export. Even manufacturing for
organized domestic retail giants is
not their priority. Complication of
exports is another reason for this
shift in thought. While Komal Texfab
is strong in exports as well as
domestic, Global Textiles is working
for Landmark Group in India as well
as Dubai, along with other overseas
buyers. Many more small- and
medium-level companies are actively
exporting garments.