RESOURCE CENTRE
Java Paper Group
SERVING INDUSTRY WITH QUALITY AND SUSTAINABLE PACKAGING AND ALLIED SOLUTIONS
Almost 4 decades old, Java Paper Group, Mumbai, a speciality supplier of high quality paper and paperboard solutions, targets market segments with focus on innovation, efficiency and exceptional service. The group is an intermediary linking prestigious mills, printers, merchants and converters around the globe. With an extensive focus to cater to its customers’ each requirement and ensure exceptional end-to-end customer service, it represents a variety of Indian( ITC Paper Mills etc.) as well as European mills such as Iggesund Paperboard, Zanders GmbH, Cham Paper Group etc. Being a facilitator, it provides support by guiding its clients about what would be the best suited product for them. The company’ s expertise involves packaging boards, container boards, flexible packaging, tags & labels, graphics and paper publishing. Apart from clients like H & M, Zara, s. Oliver etc., its customers also include multinationals like SML, r-pac and Avery Dennison to name a few. Apparel Online had a candid discussion with Sagar Java, Sales Director of the Group, about various aspects of this segment and the Group’ s strategy.
According to Sagar, quality is the top priority for Java Paper Group as it is given the highest importance in the paper and paperboard industry, depending on various end uses. Like for mono-carton, the packaging parameters which are considered, include the grammage of the board, stiffness, thickness, whiteness, strength and surface properties. Also, the type of pulp used depending on the quality of the carton required is considered. For tags too, there are several criteria to be checked such as, if the board is one-side coated, or both sides coated or uncoated, besides the shade of the board, texture of the board and also the feel of the board. Many brands also evaluate if the board chosen comes from sustainably managed forests, and therefore look for certifications like FSC / PEFC. Java Paper Group fulfils all quality parameters and its papers and boards come from sustainably managed forests
The company offers a wide variety of choices of one-side coated( C1S), two-side coated( C2S), uncoated( C0S), various textures and colours in its entire product range
Sagar Java, Sales Director, Java Paper Group
as the organization is FSC-certified for the past eight years to support this cause.
Quality is also directly correlated with the price. Sagar briefs,“ Whilst cost-competitiveness will remain extremely relevant, so will the label and packaging which represent the brands’ quality and their positioning in the market. Packaging and labels is an engagement with your customer. The proof is in the millions of unboxing videos online, which are very crucial for a brand, especially if you are a luxury brand. Good quality and interesting packaging will not only create an excellent image about your brand but also will make the customers sharing this on various social media, act as your endorsements helping in free publicity.”
As far as the company’ s offerings are concerned, it covers a wide variety of choices of one-side coated( C1S), twoside coated( C2S), uncoated( C0S) and various textures and colours in its entire product range. Not to be denied that the majority of the industry’ s paper tags are chosen from the former three types of paper. Some brands prefer the specialty variants like the latter two types. As packaging materials are ever evolving, Sagar observes a changing trend of shifting from plastic materials to more sustainable choices like paper and paperboard with natural look and feel. Paper being renewable, reusable, recyclable and biodegradable, has become the ideal choice for this purpose. It too has a new launch, ZanPack Touch, which is a premium uncoated board in a pure white shade. The C0S board has a natural and tactile surface ideal for garment tags.
60 Apparel Online India | JULY 1-15, 2017 | www. apparelresources. com