The thing, which really gives a sense of pride to the Katrak family apart from other achievements of Colorlines Clothing which is at present producing 60 lakh pieces per annum, is the niche created by this company in Bangalore as this city is popular for bottoms and shirts. Colorlines Clothing is perhaps the only company doing purely kidswear here.“ We are offering products similar to the ones sold in Delhi but with a variety of embellishment,” says Ayesha who joined the business a decade ago.“ The benefit is that we can offer a compliance set-up which is far better than many other companies( especially those in North India). And when it comes to kidswear, buyers are really concerned about its safety. Therefore, it gives an edge to produce kidswear in Bangalore. Properly distributed client base across the globe is the company’ s strength like in US, it is working with The Children Place, in Europe with Orchestra, C & A … and in UK, the company has clients like Mother Care, Tesco, George and many more. These brands have a very long-term relation with the company as it doesn’ t like to switch buyers
|
The company has approved certifications from:
• Disney FAMA
• GOTS
• BSCI
• SEDEX
• C-TPAT
|
frequently.“ We generally work with‘ A’ level international buyers who tend to have MOQs of 3,000 pieces but in exceptional cases, we take orders of 300 pieces also( like special designer collection or boutique collection that goes with a larger volume),” shared Ayesha.
Being a PD person, she shared her strength,“ Buyers do have a lot of competition in terms of shopping, but there are several copyright issues. We specialize in giving new version of prints, silhouettes that are closer to what the buyers are looking for.” So the buyers get their designs outsourced along with the production. Colorlines’ PD team consists of 10 staff members at the senior level. This shows the company’ s exclusive emphasis on creating latest products as per the changing trends without repeating the old designs again and again. The company, therefore, shares very strong relations with its customers and delivers their goods in maximum 40 days’ time.“ This is possible when both we and the buyers have better understanding of each other and it comes with long-term relations. Only then do they approve our design or sample
|
without any changes( from fabric to accessory), and we take maximum seven days in case of fitting dedicating the rest of the period to production and logistics,” adds Ayesha with a planned vision.
Currently producing 6 million pieces per year( depending on style / SMV) and hoping to double it in the next 18 to 24 months, Adil briefed:“ We are not just looking to set up a
|