FASHION BUSINESS
What the
industry
has to say on…
Shirt silhouette of S/S18:
Alok Singh, Kashvi Designs –
“I believe that Spring/Summer
2018 is more about shedding
off trends and going back to
perfecting the simplicity of the
shirt. The season has called for
a more basic approach and we
believe that high-quality fabrics
are the key trends this summer.
We are making predominantly
slimmer fits in fabrics like giza
cotton, poplin in light colours
to let quality take centre stage
like never before. However,
to uplift these fabrics, we are
definitely making use of new
styles of buttons like shell, ring
and shaded buttons.”
5 6 7
Alex Mullins E. Tautz KTZ
5 DRENCHED CANVAS
Fashion without prints is like a cake
without sugar and this season’s shirts
are being dipped in artfully printed
funky pop-culture motifs like peanuts
or plain old florals on washed out
bases. The artistic delight does not
end here of course. From Pinterest-
inspired paint drippings, peculiar
watercolour intonations, to splashes
of ink, art is unquestionably taking
over our upper body coverings this
summer.
From Alex Mullins’ chaotic sunflowers
that looked drained of all colour to the
paint bucket of blues and oranges that
seemed to have fallen over the Songzio
boys, art prints are clearly looking up
this season.
6 BANDWIDTH BOYS
Nautica always makes its way into
summer collections, one way or
another. This year that way is the
vacation dreaming, lounge-worthy
blue stripe, instantly making you wish
for summer in the South of France.
From multi-sized bandwidth to clean
ESSENTIALS
Art mirrors life and
so it has always
shared a great
relationship with
fashion. However,
those abstractions
of references are
getting translated
in very literal
ways, renditions
of which are found
aplenty in men’s
collections.
and classical pinstripes, stripes –
and especially the vertical stripes
– are dishing up unsoiled, effortless
sophistication on the runways.
Vertical stripes that stood out in
London included E Tautz’s louche
cream and navy pinstripe safari jacket,
and the broken up streaks on Qasimi’s
navy and claret summer blouson.
7 BRING THE BOXES
Competing fiercely with each other
are this season’s favourite checks
– both the Shadow and Gingham
criss-crosses bringing their ‘A’ game
to men’s shirting this summer. This
trend is one part David Bowie in
Young America and the other part
1980s work wardrobes all over. Being
the epitome of classicism, both of
these patterns as well as a few others
walking together, make checks the
bountiful high-rider of this season.
Just one look at Oliver Spencer nailing
the game of boxy checks in utmost
style would be enough but we are
not discarding KTZ and Christopher
Shannon as the checkered
trendsetters either.
46 Apparel Online India | JULY 1-15, 2017 | www.apparelresources.com
Trending prints: Raveendran
PV, Dinesh Apparels – “Prints
are a key detail for men’s shirts
in Spring/Summer collections.
We are painting small motifs
like flowers or animals and
even a bit of geometric
patterns on light backgrounds.
Stripes are also coming forward
as key patterns and we are
working on a lot of engineered
designs of cross striping
and striation techniques to
implement the same. There is
a dominance of softer colours
as always but a hit new trend is
contrast which transports a fun
dimension to basic hues.”
Added details: Vijay Dalitarty,
DVR Garments – “Although
the colours and fabrics are
largely basic for next summer,
details are where all the
innovation is happening. We
are making boxy fit silhouettes
using cotton, poplin and
viscose fabrics in soft weaves
like twill. Logos and oversized
pockets are going strong on
the chest while contrast colour
sleeves are also a fun addition.
We are also using closures like
concealed zippers and novelty
buttons to add a twist to basic
silhouettes.”