FASHION BUSINESS
STRUCTURED
SHIRTS
REPLACE
FLASHY
LUXURY
MENSWEAR
VALUE ADDITION
FOR SPRING/SUMMER 2018
T
he menswear fashion season
started from artistic London
and moved on to Italy’s culture
capital Florence, where we cannot
stop devouring the impeccable
dressmaking of Italian designers
at PittiUomo92, made all the more
universal with guest designers like
Jonathan Anderson and Virgil Abloh
in attendance. Therefore, while not
all is over for the men’s fashion
circus, we have enough shows and
presentations to commence the trend
investigation of Spring/Summer 2018
collections. London Fashion Week
started on the day UK Elections
results were announced and designers
took to heartfelt anarchy and
signature rebellion correspondingly.
So either we can call it sheer co-
incidence or proof that fashion in fact
is the biggest giveaway of the world
around us.
Rife with references to sub-
cultures and dipped in rejections
to standardized rules, creatives
took inspirations from war-scarred
photographs, stories of adventure
and survival to the club scene of
1980s – to produce a rather wearable
season of menswear basics. A stride
in the gender-bending direction, the
boys are borrowing from the girls for
a change. How else do we explain all
the diluted tints of candy floss and
hues of fruit-laden macarons seen
through plenty of collections?
The silhouette of Summer 2018
has definitely bid its goodbye to
anything ultra-skinny in favour of
wide-flowing trousers with tapered
and boxy revere-collared shirts. The
importance of well-shaped sleeves
and an overall sculptured figure is
becoming increasingly apparent in the
newly emerging avatar of men’s shirts.
The humble shirt is a primal building
block of any outfit and although it
may appear very basic, this summer’s
shirt is slick with inventive details
44 Apparel Online India | JULY 1-15, 2017 | www.apparelresources.com
and masters the mixing of workwear
bases with add on elements like
novelty collars, large patch pockets,
deconstructed cut-outs and just light,
breezy fabrics.
As monotone looks take the runway by
a storm and men in rompers become
a more common sight than ever, crisp
shirts are here to keep the semblance
of our sanity in place. For this reason,
here is an accumulation of what is
trending in men’s shirting options
from Spring/Summer 2018 collections!
1 RELAXED OVERSHIRTS
While we may sometimes forget
about this, the overshirt originates
from military uniforms, so it comes
as a little surprise that yet another
military silhouette is making its entry
into mainstream fashion. A garment
which is so functional for a season,
and which is huge on layering, will