TEX-FILE
last 3 decades and started its denim
production 3 years back, participated
last year also in the same event
in Vietnam. Akshat Chaudhary,
Director of the company stated,
“Vietnam is a developing market for
us. So far, we have received good
response from Vietnam and are
expecting decent business here in
the next few years.” The company is
expecting this positivity because it is
already involved in yarn and knitted
segment business with Vietnam and
has created a strong base in the
last 5-6 years. “For denim, we are
also reconnecting with our existing
customers as well as new customers,”
shared Akshat. Currently, Anubha
Industries’ capacity in denim is 20
million metres per year and 90 per
cent of its capacity is supplied to the
Indian market. The company is also
catering to Bangladesh and Sri Lanka.
Anubha Industries highlighted light
weight fabric, super starches with
multiple colours not just standard blue
indigo denim, but a lot of overdyed
sulphur denim also at the recently
held show. Different washes (laser
technology), variety of dobby, jacquard
structures were also displayed. The
company claims to have a unique
plant where rope dyeing products are
being made (all wider width loom).
“Despite industry’s overcapacity, we
initiated denim as it was the missing
gamut which we needed to cover and
it proved to be a very good step for us
as we are getting positive response,”
shared Aksat.
Another company from Surat, and
comparatively a new entrant in the
show, was Ultra Denim. With its
strong and big team, the company
was trying to understand the market
as it was its first-ever effort in this
place. Bharat Patel, MD of this two-
year-old company, shared, “Whatever
discussion I had here in Vietnam, I
strongly feel that it will take some
more extra effort and time of at
least 2 to 3 years, but I am confident
that business will definitely come
as garmenting, especially jeans
manufacturing, is increasing here. In
future, we will put extra fuel as we are
looking at long term and bulk business
from Vietnam.”
Ultra Denim displayed mixed
collection and tried to offer good
variety, including rigid, stretch, etc.
It speaks about having the advantage
of latest infrastructure which makes
Akshat Chaudhary, Director, Anubha Industries
Arvind Mathur, CEO, Raymond UCO Denim
efficiency, quality and wide ranges
of variety its specialization. As of
now with a capacity of 25 million
metres per year, Ultra Denim is
supplying to Bangladesh, Latin
America and Canada too. “We will
focus more on value-added products
especially during the process stage.
For menswear, our fabric is of high
quality and our focus is to have the
same strength in womenswear,”
informed Bharat. Being associated
with Prism Textile Machinery,
Ahmedabad, Bharat is already having
expertise in machines for denim fabric
manufacturing and processing which
motivated him to start his own denim
fabric production.
In next 2 to 3 years,
denim will be very
important part of
Vietnam apparel
export industry.
in favour of Vietnam, but will help us
too. The only thing which is of major
concern is to manage the lead time
where Indian companies are lacking
compared to China. We are working on
it and will see how we can improve it,”
he added. Beside India and Vietnam,
the company is also catering to
Turkey, Bangladesh.”
Some of the mills targeting Vietnam
observed that the country prefers
low-cost or price-conscious products
and hence, they are modifying their
business patterns accordingly.
Currently producing 18 million metres
per annum with emphasis on quality
as it is targeting prime customers,
Ludhiana-based Malwa Industries
prefers to offer value for money
products here. Ravish Malhotra, GM
– Marketing of the company averred,
“We don’t want to sell volume; our
priority is genuine quality. Therefore,
our offerings are mainly based on
value for money denim.” The company
has been into this market for last
two years but till now, it has not got
any opportunity to work with any
brands or manufacturers. “We were
concentrating on it mainly due to TPP
which was supposed to happen but
with its cancellation, we are facing
difficulties. Now we are expecting
that European markets’ support to
Vietnam in the form of FTA will work
out and as such will also benefit for
us. Even in its entirety, policies may be
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