SUSTAINABILITY
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Birla Cellulose Fibres Earn USDA Biobased
Certification
Moving one step more towards
sustainability, Grasim Industries
Limited, a flagship company of
Aditya Birla Group, has earned
the US Department of Agriculture
(USDA) Certified Biobased Product
label for its products – Birla
Viscose, Birla Modal and Birla
Excel. Grasim Industries Limited
is known worldwide for its Viscose
Staple Fibre (VSF).Third-party
verification for their product’s
biobased content is administered
through the USDA BioPreferred
Program. One of the goals of
the BioPreferred Program is to
increase the development, purchase
and use of biobased products.
The USDA Certified Biobased
Product label displays a product’s
biobased content, which is that
portion of a product which comes
from a renewable source, such as
plant, animal, marine or forestry
feedstocks. Utilizing renewable,
biobased materials displaces
the need for non-renewable
petroleum based chemicals.
Biobased products, through
petroleum displacement, have
played an increasingly important
role in reducing greenhouse
gas emissions that exacerbate
global climate change. These
products are cost-comparative,
readily available, and perform
as well as or better than their
conventional counterparts. “We
applaud Grasim Industries Ltd.
for earning the USDA Certified
Biobased Product label,” said
Kate Lewis, USDA BioPreferred
Program. She further stated,
“Products from Grasim Industries
Ltd. are contributing to an ever-
expanding marketplace that adds
value to renewable agriculture
commodities, creates jobs in rural
communities and decreases our
reliance on petroleum.” Dilip
Gaur, MD, Grasim Industries Ltd.
shared, “The USDA Biobased
certification is another milestone
reached in our Sustainability
journey and strengthens our belief
that Sustainability is at the core
of our business strategy.” Rajeev
Gopal, Chief Marketing Officer,
Birla Cellulose, further added,
“This certification reconfirms the
natural origin of our products and
will enhance the confidence of the
value chain players in delivering
biobased products.”
Bangladesh among
Denim North America
launches ‘Sustainable R3 10 worst nations for
workers: Report
Denim'
Denim North America (DNA), a
division of DNA Textile Group,
has launched its next generation
‘Sustainable R3 Denim’ collection
called EcoSure BioBlast Denim.
The product is being developed
by DNA’s close collaboration with
US-based sustainable polyester
producer Poole Co.
According to DNA, EcoSure
BioBlast is a biodegradable fibre
made from 100 per cent post-
consumer recycled water bottles.
Before using these fibres in the
latest R3 Denim collection, they
have been shown to biodegrade
in landfill conditions 12 times
faster over a year compared to
traditional polyester. Furthermore,
the unique engineered polymer
creates fibres that are soft,
durable, strong and provide the
performance characteristics that
consumers have come to expect
from their clothing. Adding on,
DNA reports that the growing
popularity of performance textiles
within the market directly contrasts
with the sustainable movement.
With more than 81 per cent of
textiles making their way into
landfills each year, this rise in the
use of synthetic fibres means that
this textile waste will take much
longer to decompose, with some
estimates from 20 to 200 years.
EcoSure BioBlast Denim solves this
issue to a great extent, claims DNA.
Lisa Harris, Creative Director, DNA
commented, “As wearable function
and sustainability are both
becoming mainstays in jeanswear,
our mission was to c