Apparel Online Bangladesh Magazine September Issue 2018 | Page 63

WORLD WRAP brand retailers – that which will refocus on the strongest and most profitable parts of businesses.” No doubt, the year gone by was a determining year for Australian retail, as two major retail movements heated up activities in the market. On one hand, French-owned retailer Décathlon opened its first bricks-and-mortar store in Australia in 2017, and on the other, the long-anticipated arrival of Amazon was realised. The arrival of Amazon is expected to shake up the market and give it new directions. “As Amazon builds out its infrastructure and services in Australia in 2018, we can expect its presence and influence on the market to grow significantly, particularly in the second half of the year and in the lead up to Christmas. We’ll have to wait and see the ultimate impact of Amazon’s onshore business in Australia, but it’s important to remember that this also creates opportunities for Australian retailers,” opines White. Internet retailing has become an increasingly important channel for apparel and footwear retailers. In 2017, the channel continued to increase its value share in apparel and footwear, driven by Australia’s high mobile penetration and the growing number of consumers opting to shop and browse for products online. With e-retailing coming of age, Alibaba too opened its Australian headquarters in Melbourne, JD.com is expected to follow shortly, and Vipshop Holdings (VIP.com) opened its new distribution centre in Sydney. In fact online retail spending in Australia is forecast to hit a double- digit proportion of total retail spending in 2018, currently sitting around seven per cent. The push has been accentuated with a wide range of retailers reporting strong online growth over Christmas 2017; moving forward in 2018, the focus will be on both pure online platforms and omnichannel retailers. In this quest, speed is emerging to be at the forefront of the fight. More so as Australia is a geographically challenging market for retailers and logistics providers. The frontrunner in the race for speed is without doubt Amazon which is expected to launch its Prime and Fulfilment by Amazon programs locally in 2018, that will necessitate a significant investment in logistics capabilities, bringing in a new level of speed for thousands of its partners. Speed is also shaping up to be a focus for stores, as the likes of Woolworths and Super Retail Group invest in faster click-and-collect models and predictive data analytics software to better understand customer demand. To keep up the retail business in the country, new laws are being implemented. In the past financial year, Australian customers spent about US $ 40 million to purchase low-value items (less than US $ 1,000) online, from offshore destinations. Since customers did not pay any GST on low-value items, nor any other taxes, duties or charges to bring the product into the country, it was a good deal. However, from July 1, 2018, GST has become applicable on items under US $ 1,000 also. According to retail analysts, this will ‘level the playing field’, as overseas retailers who are sending goods worth more than US $ 75,000 a year into Australia must collect the GST and pay it to the Australian Government, which could in fact mean more business for local retailers. Puma collaborates with Tinycottons to launch fun fruity kidswear collection German sportswear giant Puma and Spanish kidswear retailer Tinycottons have joined hands to launch an exciting, food-theme range for children along with footwear and clothing for babies, toddlers and grade schoolers. Sporty, fun-loving, and colourful are the terms that accurately explain the latest collaboration between Puma and Tinycottons. For this latest joint effort, the two brands have focused on food- themed patterns like cherries, crisps, fish-and-chips and edible- looking colours. The latest collection will be available across the world on both of the brand’s online marketplace: www.puma.com and www. tinycottons.com as well as in