Apparel Online Bangladesh Magazine October Issue 2018 | Page 25

BANGLADESH INSIGHT in the country’s apparel industry has also drawn the attention of more global buyers lately. World’s top LEED certified factory, Envoy Textiles is located in Bangladesh and the group produces 60 million metre of denim fabric every year. Growth opportunity for Bangladesh… According to market research firm Technavio, the global denim and jeans market is worth about US $ 60 billion, out of which around US $ 14 billion market exists in USA alone. The denim industry is expected to grow at a CAGR of over 6.5 per cent by 2020. Since Bangladesh is now the largest exporter to the EU and holds a large share in the US market, there is an enormous opportunity to grow in the US, surpassing Mexico, and pacing up to match the export figures of China, especially in premium denim jeans segment which is expected to grow at a CAGR of 12.23 per cent by 2020. Challenges for the country… Despite growth, Bangladesh faces some great challenges. Expensive utility services including gas and electricity are somehow hindering new investment in the country’s denim sector. Further, the country is still dependent on fabric importation for 50 per cent of its denim fabrics’ demand, which is somehow increasing the cost of the product and the shipping time is also more compared to Mexico. Lately, the country has been seeing the manufacturers’ inclination towards value-added products to a great extent but it certainly needs more attention if the country wants to stay ahead in the race as its another close competitor Vietnam is moving rapidly in the US market. During H1 ’18, Vietnam exported US $ 110.71 million worth of denim apparels in the USA market, growing at a rate of 44.79 per cent on Y-o-Y basis. Though its export figure is more than half to that of Bangladesh’s, the growth rate of Vietnam is a worry for the country as the growth here is surely an indicator that US buyers may shift to Vietnam in future, seeing to the country's experience of manufacturing high-end clothing. How did Bangladesh perform in the major markets last fiscal? B angladesh’s apparel exports ended fiscal 2017-18 on a high, crossing the US $ 30 billion export target and registering an impressive growth of 8.76 per cent on a Y-o-Y basis – very much in line with the US $ 50 billion export target by 2021. As analysed by Apparel Online, knitwear exports fetched a total of US $ 15.18 billion during the fiscal, jumping a whopping 10.4 per cent on Y-o-Y basis. On the other hand, woven exports fetched US $ 15.42 billion – a growth of 7.18 per cent. Combined, apparel exports occupied over 83 per cent of Bangladesh’s total exports – as usual. But how did Bangladesh fare in exports compared to its major individual markets? Here’s how: United States United States remained the biggest market – country-wise – for apparel export to Bangladesh. During the fiscal 2017-18, products worth US $ 5.98 billion were exported – which is over 16 per cent of the total export of Bangladesh. Export earning was 2.3 per cent higher compared to the US $ 5.84 billion exported during 2016-17. The main exported item in this market was woven garments at US $ 3.97 billion, followed by knitwear products at US $ 1.37 billion, The main exported item to USA was woven garments at US $ 3.97 billion, followed by knitwear products at US $ 1.37 billion, home textiles at US $ 180 million, and caps at US $ 126 million. US procured over 25 per cent of Bangladesh’s woven products, 9 per cent of knitwear and 18 per cent of home textiles products. home textiles at US $ 180 million, and caps at US $ 126 million. US procured over 25 per cent of Bangladesh’s woven products, 9 per cent of knitwear and 18 per cent of home textiles products. Germany The next biggest export market was Germany at US $ 5.89 billion – which witnessed a major surge during 2017-18, basking over 7.5 per cent gain. Bangladesh fetched over 16 per cent of its total export sum from this European country. The main exported item in Germany were knitwear products which fetched US $ 3.2 billion, followed chronologically by woven garments at over US $ 2.3 billion, and home textiles at US $ 83 million. Notably, Germany procured over 21 per cent of Bangladesh’s knitwear products and 15 per cent of woven garments. United Kingdom The third biggest trade partner of Bangladesh, the United Kingdom, contributed to over US $ 3.9 billion of export earnings. The Britain, despite uncertainty over Brexit concerns, saw over 10 per cent of total export shipping from Bangladesh. The major export items to this country were knitwear products at over US $ 1.89 billion, closely followed by woven products at over US $ 1.82 billion, and home textiles at US $ 76 million. Spain Bangladesh exported US $ 2.45 billion worth of products to Spain – 6.7 per cent of the country’s total export basket. Garment products occupied most of the basket with knitwear products remaining the top item fetching US $ 1.2 billion, followed by woven garments at over US $ 1 billion, and home textiles at over US $ 27 million. France Bangladesh exported a total of US $ 2 billion worth of products to France during this fiscal, which was nearly 5.5 per cent of the country’s total export. The major products exported were knitwear at US $ 1 billion, woven garments at US $ 780 million, and home textiles worth US $ 65 million. www.apparelresources.com | October 2018 | Apparel Online Bangladesh 25