Apparel Online Bangladesh Magazine November Issue 2018 | Page 54
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Women Workers get a ‘PACE' in their lives with GAP
and Orient Craft
Hundreds of women workers across
various states of India have been
able to improve their lifestyles with
the help of international apparel
retailer GAP and its suppliers
like Orient Craft (OC). PACE
(Personal Advancement & Career
Enhancement), an initiative by
GAP, which focuses on various
professional and personal skills
like proper communication,
financial management, technical
skill enhancement, and stress
management, of the women
workforce of apparel suppliers.
Hence, the programme is
benefiting women workers as they
are now more punctual, skilled
and managing their personal
and professional lives more
systematically. through such an initiative, the
male-dominated mindset of Indian
society will change.
Orient Craft, one of India’s top
apparel exporters with a turnover
of more than US $ 230 million,
organised the closing ceremony of
the first batch of PACE trained and
certified women workers recently.
A skit presented by female workers
of the factory beautifully displayed
how out of 200 such female workers
of a Gurgaon’s factory, three further
cleared the test and got promoted
in their department. The export
house has plans to train nearly its
15,000 female workers in long run. Prashant Das, Manager, PACE
Global Initiatives, Gap Inc. shared
that the programme was running
in many factories across the
world but Orient Craft is one of
the best organisations as far as
implementation of the PACE is
concerned. GAP is targeting to train
one million women across the globe
under this programme.
Happy with the overall
improvement of female workers,
Sudhir Dhingra, CMD of the
company is of the opinion that
Archana Tomar Mann, VP,
Compliance, CSR, Training &
Development told Apparel Online,
“Initially there was hesitation in
women but now they are more than
happy with the training. Every day
these women contribute their one
and a half hour for the training.”
Albini Group collaborates with Oritain for 100%
traceable cotton production
Italian textile maker Albini
Group has recently announced its
strategic partnership with scientific
traceability company Oritain so
as to produce the first 100 per
cent traceable Supima organic
cotton. The cotton will be used
in collections from global luxury
group Kering, the owner of brands
including Gucci, YSL, Balenciaga
and Alexander McQueen.
The co-operative effort, brought
together by Kering, hopes to combat
fragmented supply chains and build
a real consumer understanding of
traceability.
Cecilia Takayama, Director of the
Materials Innovation Lab, Kering
said, “Traceability in fashion’s
fragmented and global supply
chains is imperative to create a
real change. At Kering, we are
focused on sustainable raw material
sourcing and this innovative
technology for our organic cotton
supply chain will enable our
Materials Innovation Lab greater
visibility to verify farming best
practices and fibre quality, as well
as ensure integrity within the supply
chain and guarantee alignment with
our Kering Standards.” Oritain will analyse the naturally
occurring chemical properties
of the actual fibre by creating a
unique chemical fingerprint for the
product that links it back to the field
which cannot be altered, copied,
or adulterated. Cotton products
can be tested at every stage of the
supply chain in order to check that
fabric is consistent with the original
fingerprint with only an exact match
confirming its authenticity. sustainable, responsible practices
in their cotton supply chains.”
Organically grown Supima cotton
is subsequently woven and dyed
by Albini. The collaboration will
offer end consumers the ability to
buy with confidence those products
which can be completely traced
back to the origin of the fibre. It
is worth mentioning here that Rupert Hodges, Executive
Director, Oritain (UK), mentioned,
“Traceability has been a buzzword
in fashion for some time, but there
are still challenges in the industry.
Now, through this partnership, we
can support Kering, Supima, and
Albini Group to further enable Moreover, earlier this year, Oritain
Global announced a deal with
Supima, the cotton association
which represents more than 500
American Pima cotton growers,
to offer its members the use of
Oritain’s trademarked cotton
verification technology.
54 Apparel Online Bangladesh | November 2018 | www.apparelresources.com
He added that, “The commitment
by these industry leaders to work
with Oritain shows the value
scientific traceability provide to
these companies with complex
supply chains. We are very excited to
expand on this initial project with our
partners and help establish a new
industry standard for traceability
within the apparel sector.”