Apparel Online Bangladesh Magazine November Issue 2018 | Page 30

BANGLADESH INSIGHT
BEXIMCO making its clothing
and lifestyle brand YELLOW
globally available
G
one are the days when garment
manufacturers in Bangladesh
used to be just exporters. With
changing times, many renowned
individual and group companies have
forayed beyond just making and
exporting garments to offer their own
label of clothing.
Founded in 1970s by two brothers,
Ahmed Sohail Fasiur Rahman and
Salman Fazlur Rahman, BEXIMCO
Group is one such name which is
living up to its corporate mission of
‘Taking Bangladesh to the world’ by
presenting its own brand of clothing
named YELLOW.
One of the trendiest fashion brands
from Bangladesh distinguished for its
true international quality designs and
fabrics, YELLOW started its journey
in 2004 and today boasts of 19 stores
across Bangladesh and Pakistan, and
a 24/7 online store.
“YELLOW is spreading out in quite a
big way. Having started as a clothing
line, it has now developed into a
lifestyle brand. We have recently
opened another flagship store of
YELLOW in Gulshan, Dhaka. Our
YELLOW store in Dhaka’s Dhanmondi
is the biggest in the country so far.
It’s a lifestyle shop that covers all the
In Bangladesh,
YELLOW by far,
is the number
one brand.
We are now
partnering with
Amazon Global
to take the brand
to the global
consumers. Very
soon you will find
YELLOW Ethnics
in India as well.
“In Bangladesh, YELLOW by far, is
the number one brand. We are now
partnering with Amazon Global
to take the brand to the global
consumers. Very soon you will find
YELLOW Ethnics in India as well.
We have a design studio in Karachi
with 35 designers including one
from Mango to come up with
innovative and original creations.
In future, we might also tie up with
Indian retailers to make our brand
available in store format as well,”
maintained Husain.
Driven by its desire to present an
entire collection, BEXIMCO has
also partnered with groups like
Parkson, Mitsui and CTG Group to
take its brand to the far East.
Syed Naved Husain, CEO of BEXIMCO
– Syed Naved Husain
segments including men, women,
children and home textiles, to cater
to all economic sections of the society.
This store also has three restaurants,
namely Yellow Café (with live bands
performing Western music once
a week), a fine-dining Chinese
restaurant and the rooftop café
named Chaiwala that provides all
famous street food served elegantly
in a decent environment and nice
ambience. The entire shop is built
on an area of 40,000 square feet,”
explained Syed Naved Husain,
CEO of BEXIMCO while speaking
to Apparel Online in his endeavour
to describe how YELLOW (whose
product line includes a wide range
of fashion clothing, fragrance,
accessories for men, women
and children, textiles for home
decoration, ceramic items, paintings,
books, and many more) has spread
its wings far and wide in Bangladesh.
Catering to globally renowned
brands including BT, Chevron, Calvin
Klein, H&M, JCPenney, Macys, Zara,
UNICEF, Royal Doulton, Villeroy &
Boch, etc., through its garment
export arm, BEXIMCO is now
planning to take its baby YELLOW
to the global community.
30 Apparel Online Bangladesh | November 2018 | www.apparelresources.com
“We have also come up with a new
office in Times Square in New
York, which will work towards
design development, marketing and
branding of our products. Though
basically the new office is meant
for our export side of business,
but in the changing scenario, all
other businesses including our
brand are getting connected. We
are also partnering with Dish
and Duer in Canada to present
functional trousers manufactured
in Bangladesh,” concluded Husain
underlining the company’s rock-
solid intentions to establish
YELLOW as a globally renowned
brand in the days to come.
Encompassing one of South Asia’s
largest vertically-integrated textile
and garment companies that
manufactures cotton and polyester
blended garments for men, women
and children, both for domestic
and export markets, BEXIMCO has
diversified into other businesses
over the years including
marine food, trading, real
estate development, hospitality,
construction, information and
communication technologies,
media, ceramics, aviation,
pharmaceuticals, financial services
and energy, employing over 60,000
people worldwide, which makes it
the country’s largest employer in
the private sector.
BEXIMCO is also the largest
exporter of pharmaceuticals in
Bangladesh with presence in
45 countries while the ceramic
division of the group is the
largest ceramics exporter
from Bangladesh.