FASHION BUSINESS
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AZZARO names Maxime Simoëns as its Artistic Director
seen on the runways of Lemaire , Dries Van Noten and Chloé . While not everyone experimented with fancy hues , the ones who did like Jil Sander and Paco Rabanne , definitely stole our sartorial hearts .
4 . CROP OR DROP
Fashion is always trying to break boundaries ; an illustration of the same is season less clothing that doesn ’ t just mean that consumers get to use a product year-round but also that there is a reduction in the wastage of products . A fitting result is the transition of crop tops into winter via crop sweaters and jackets , which are functional without foregoing the chicness . While Off White created plentiful crop jackets in different fabrics , oversize crop sweaters from Brandon Maxwell and Tods also looked insanely comfortable . To make the trend even more interesting , Lorenzo Serafini added tassels to an off-shoulder sweater and Rick Owens made a cropped sweatshirt disrupting the whole fashion system .
5 . CAPE COVERINGS
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This season ’ s main mantra is that bigger is always better and what is a better embodiment of the adage than larger than life cloak like outerwear . Everyone wants to look like a superhero out to save the world . As a result , structured clothing is being eschewed to bring in easier and freer
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Rick-Owens Sies Marjan flowing silhouettes where comfort is crucial . From Gucci and Rick Owens who added slit sleeve to their bellowing overcoats to Sies Marjan and Bottega Veneta who literally wrapped the trend and the models in a big blanket , capes are proving to be the desperately needed comfort in fashion .
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Celebrating their 50th anniversary , French fashion house Azzaro has appointed designer Maxime Simoëns as its Artistic Director who will oversee couture collections , ready-to-wear and accessories . With a meritorious education from Chambre Syndicale de la Couture and an experience of having worked at Jean-Paul Gaultier , Elie Saab , Dior and Balenciaga , he is famous for bringing fluidity coupled with perversely architectural silhouettes as well as working on polarising contrasts in his work . Simoëns succeeds Arnaud Maillard and Alvaro Castejón who left in 2016 and will present his first collection during the Paris Couture Week in July . Alongside the new role , Simoëns will continue operating his personal label called M . X Paris , which he just relaunched as an accessible and only-menswear brand .
Rebecca Minkoff increases focus on ‘ see now , buy now ' strategy
While Thakoon and Tom Ford have bid farewell to ‘ see now , buy now ’, the strategy seems to be working out exceptionally well for the digitally forward Rebecca Minkoff . The company is laying off employees working on wholesale operations and hiring people that align better with its current strategy of building a seamless e-commerce base . The restructure will support direct retail in physical stores and online , which accounts for 60 per cent of the business . Rebecca cites a strong customer loyalty as well as the exciting experiences they provide via gutsy marketing initiatives as a big fuel to their growth . Staying ahead of the curve , the company also plans to add more production in Europe and domestically to counter Trump ’ s potential TPP tax code and be able to design under shorter deadlines .
66 Apparel Online Bangladesh | MAY 2017 | www . apparelresources . com