Apparel Online Bangladesh Magazine May'17 | Page 48

RESOURCE CENTRE TO ADVERTISE GOING TO A GOOD EVENT? Contact Rani Mahendru +91-11-47390000 (512) [email protected] Send your industry gossip, photos and news to [email protected] Prime Asia “A vision for future is what we are looking at” “Owners of the industrial houses are now delegating the responsibility of choosing the right technology to its production heads, which is a great sign of maturity of the industry.” – Galstaun Clifford, Administrative Supervisor, Gerber Technology R ecalling the firms from couple of years ago when people were not really considering much to imbibe automation on the sewing floor, K. M. Asib Reza, MD, Prime Asia Limited focuses on how now the customers are placing orders for automation systems for the whole factory. “The companies are now ready to invest in automation, as it basically reduces the handling time and directly contributes to the efficiency of the workers, which nearly improves 30-40% of productivity without any increase in utilities or wages expenses with the same number of people.” Continuous market expansion and product diversification taking place in Bangladesh RMG sector have made it a mature one. Alongside, cost of manufacturing supported by material cost, utilities cost and the labour cost is the competitive edge for the country to reach US $ 50 billion target by 2021. “Though the technology ROI is a major concern, but it is the reliability of the technology that matters the most. The cost of maintaining and running is equally important. If the technology is reliable and it works as expected, then only you can get the ROI on time and vice versa,” believes Reza. Specialized in automation, Prime Asia is focusing on increasing the efficiency of workers by minimizing the material cost and maximizing material utilization that would help in increasing profitability of the industry which is very important and crucial factor nowadays. With a proven track record of seven decades in the industry, Reza shares his strategy: “We are only working with the companies who have the vision for the future and are willing to get ready to compete against upcoming regions like in Africa, or Myanmar. Also, fashion is coming into today’s industry so we are also dealing with the products like washing machines too.” K. M. Asib Reza (C) – MD, Prime Asia Limited with colleagues 48 Apparel Online Bangladesh | MAY 2017 | www.apparelresources.com Prime Asia Ltd. is the sole distributor of Gerber Technology in Bangladesh.