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Envision Exports’ range of offerings
Envision Exports adding knitted fabric to its predominant yarn offerings
Jayant Khurana( L) and Gaurav Sachdev – Coordinator Business Development of Envision Exports
FROM BASIC COTTON YARNS TO MORE FANCY AND SPECIALISED YARNS, THE COMPANY IS GEARED TO FEED ALL DEMANDS, THOUGH THE DUO ADMITS THAT THE MAXIMUM DEMAND IS STILL FOR VERY BASIC YARN.
With Bangladesh upscaling its capabilities in spinning, the playing field for yarn suppliers is getting very competitive. Yet, companies like India-based Envision Exports that have been active in the industry for more than two decades with an office in the country, are finding new ways to stay relevant. In conversation with team Apparel Online, Gaurav Sachdev, Coordinator Business Development and Jayant Khurana of Envision discuss the strategy to stay competitive in a fast changing and demanding market.
Among the many reasons that make Envision a preferred supplier of yarn in Bangladesh is the upfront attitude of the company to service every demand of the customer.“ We try to capture every requirement of the industry and through our global network of spinners, make sure that the same is delivered satisfactorily,” says Gaurav. From basic cotton yarns to more fancy and specialised yarns, the company is geared to feed all demands, though the duo admits that the maximum demand is still for very basic yarns.“ 70 % of our shipment to Bangladesh is in basic yarn mostly from India, while the remaining is specialised yarn from countries like China and even Indonesia,” says Jayant.
However, both admit that times are changing and working with standard products is no longer a viable business model.“ As the end buyer is now asking for new developments, the demand is coming back to us and of late there has been an increase in the queries for polyesters, nylon and blended yarns,” shares Gaurav. To meet this challenge, the company is now looking to more product development at its own end to support its customers.“ We are constantly travelling and meeting retailers and garment exporters. Through these interactions, we pick up clues on what could be the next big demand and then go back to our spinning partners for developments,” adds Gaurav. The company has found this direction to be very fruitful as knitters are willing to pay extra for new developments, as it gives them an opportunity to present something new to their buyers without the extra headache of research and development.
Another area that the company is working on is to improve lead times, though in most of the situations that result in delays are beyond their reach. It takes practically 40 days for a shipment to reach Bangladesh from India( 20 days production after LC and 20 days in transit) but if
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44 Apparel Online Bangladesh | MAY 2017 | www. apparelresources. com