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Envision Exports ’ range of offerings
Envision Exports adding knitted fabric to its predominant yarn offerings
Jayant Khurana ( L ) and Gaurav Sachdev – Coordinator Business Development of Envision Exports
FROM BASIC COTTON YARNS TO MORE FANCY AND SPECIALISED YARNS , THE COMPANY IS GEARED TO FEED ALL DEMANDS , THOUGH THE DUO ADMITS THAT THE MAXIMUM DEMAND IS STILL FOR VERY BASIC YARN .
With Bangladesh upscaling its capabilities in spinning , the playing field for yarn suppliers is getting very competitive . Yet , companies like India-based Envision Exports that have been active in the industry for more than two decades with an office in the country , are finding new ways to stay relevant . In conversation with team Apparel Online , Gaurav Sachdev , Coordinator Business Development and Jayant Khurana of Envision discuss the strategy to stay competitive in a fast changing and demanding market .
Among the many reasons that make Envision a preferred supplier of yarn in Bangladesh is the upfront attitude of the company to service every demand of the customer . “ We try to capture every requirement of the industry and through our global network of spinners , make sure that the same is delivered satisfactorily ,” says Gaurav . From basic cotton yarns to more fancy and specialised yarns , the company is geared to feed all demands , though the duo admits that the maximum demand is still for very basic yarns . “ 70 % of our shipment to Bangladesh is in basic yarn mostly from India , while the remaining is specialised yarn from countries like China and even Indonesia ,” says Jayant .
However , both admit that times are changing and working with standard products is no longer a viable business model . “ As the end buyer is now asking for new developments , the demand is coming back to us and of late there has been an increase in the queries for polyesters , nylon and blended yarns ,” shares Gaurav . To meet this challenge , the company is now looking to more product development at its own end to support its customers . “ We are constantly travelling and meeting retailers and garment exporters . Through these interactions , we pick up clues on what could be the next big demand and then go back to our spinning partners for developments ,” adds Gaurav . The company has found this direction to be very fruitful as knitters are willing to pay extra for new developments , as it gives them an opportunity to present something new to their buyers without the extra headache of research and development .
Another area that the company is working on is to improve lead times , though in most of the situations that result in delays are beyond their reach . It takes practically 40 days for a shipment to reach Bangladesh from India ( 20 days production after LC and 20 days in transit ) but if
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44 Apparel Online Bangladesh | MAY 2017 | www . apparelresources . com