RETAILER CURRENT
Jack & Jones goes for restructuring
Menswear brand Jack & Jones has
decided to revamp its business
in order to get rid of negative
results. The fashion brand has not
been able to deliver the expected
results in past years. It has
decided to focus on simplifying the
organization and getting back to
its roots under its new strategic
direction.
“The new strategy will focus
on the Jack & Jones brand as
a unifying unit, and we will
no longer be working as seven
independent organisations
within our brand – we will all be
focusing on Jack & Jones,” Brand
Directors Anders Gam and Peter
Kristiansen were quoted as saying
in news reports.
The brand will continue with
its wide range and still make
products for all occasions, but will
no longer offer similar products
under different brand names. Its
focus will be on the market shelf to
provide consumers with the best
products at the best prices.
As a result of the reorganization,
67 staff from buying, sales and
marketing departments have been
made redundant at the company’s
headquarters in Brande and
Copenhagen.
PVH inks licensing agreement with USA Legwear LLC
Two subsidiaries of PVH
Corporation have entered into
a license agreement with USA
Legwear LLC under which the
latter will manufacture, sell,
distribute and promote women’s
hosiery and socks under the
Warner’s brand.
The retailer will launch products
for Spring 2018 which will be sold
primarily in leading department
stores, specialty stores, national
chains and mass retailers
throughout the United States
and Canada. highs, trouser socks, dress socks,
athletic socks, casual socks and
boot socks.
The Warner’s product offering will
include women’s sheer hosiery,
tights, leggings, thigh highs, knee “As we seek ways to grow
the Warner’s product line, we
naturally came upon hosiery
as a great fit with our intimate
apparel offerings. The Warner’s
brand has a leading market
share position in bras and
panties, and we believe that
USA Legwear can leverage this
positioning to develop and grow
a hosiery business,” said Ken
Wyse, President Licensing, PVH
Corp., adding, “USA Legwear
has extensive knowledge and
experience in this product
category, and we look forward to
working with them to build this
business.”
Commenting on the
agreement, Aaron Harari,
President & CEO, USA Legwear
LLC said, “We are thrilled to add
the Warner’s brand to our current
portfolio and expand upon our
existing partnership with PVH
for its Van Heusen brand…”
www.apparelresources.com | MAY 2017 | Apparel Online Bangladesh
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