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Canadian retailer, Sears is going through a period of absolute renovation, spanning through modern customer experiences systems, a redesigned e-commerce platform, new concept stores, and a new manifesto of customer service values that aim to capture as well as sustain brand loyalty.
Brandon G. Stranzl, Executive Chairman of Sears
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Canada elaborated on the initiatives stating,“ 2017 is the year for change and reinvention at Sears Canada. We started on our reinvention path last year when we focused on a dramatic refinement to our product selection, to achieve a simple value proposition for consumers – high quality at a low price, and our Sears label essentials and The Cut @ Sears |
achieves this in a big way. We have also overhauled our customer experience online and in-store as we commit to providing Canadians the best shopping experience possible.”
Sears has opened a pop-up shop in Toronto’ s modish neighbourhood of Queen West where they will highlight the company’ s hottest merchandise, together with the
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all-new private-label products as well as the off-price offering, making them the first nationwide retailer in Canada, to display both key retail approaches all in a single store. The pop-up shop opened on April 8 with the marketing tag of # WeveCHANGED.“ We’ re using # WeveCHANGED as our moniker to attract new consumers and engage Canadians in our new customerobsessed approach without preconceptions. We’ re re-introducing ourselves with new products, enhanced customer experiences, and a re-imagined philosophy of quality, on-trend merchandise at great prices,” explained Stranzl.
Sears Canada is looking to coagulate their position as Canada’ s go-to retailer for everyone’ s every need with the launch of a mono-brand private label. The new line will be high on quality providing essentials at affordable prices for men’ s, women’ s and kid’ s clothing, home décor as well as houseware items.
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