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Canadian retailer , Sears is going through a period of absolute renovation , spanning through modern customer experiences systems , a redesigned e-commerce platform , new concept stores , and a new manifesto of customer service values that aim to capture as well as sustain brand loyalty .
Brandon G . Stranzl , Executive Chairman of Sears
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Canada elaborated on the initiatives stating , “ 2017 is the year for change and reinvention at Sears Canada . We started on our reinvention path last year when we focused on a dramatic refinement to our product selection , to achieve a simple value proposition for consumers – high quality at a low price , and our Sears label essentials and The Cut @ Sears |
achieves this in a big way . We have also overhauled our customer experience online and in-store as we commit to providing Canadians the best shopping experience possible .”
Sears has opened a pop-up shop in Toronto ’ s modish neighbourhood of Queen West where they will highlight the company ’ s hottest merchandise , together with the
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all-new private-label products as well as the off-price offering , making them the first nationwide retailer in Canada , to display both key retail approaches all in a single store . The pop-up shop opened on April 8 with the marketing tag of # WeveCHANGED . “ We ’ re using # WeveCHANGED as our moniker to attract new consumers and engage Canadians in our new customerobsessed approach without preconceptions . We ’ re re-introducing ourselves with new products , enhanced customer experiences , and a re-imagined philosophy of quality , on-trend merchandise at great prices ,” explained Stranzl .
Sears Canada is looking to coagulate their position as Canada ’ s go-to retailer for everyone ’ s every need with the launch of a mono-brand private label . The new line will be high on quality providing essentials at affordable prices for men ’ s , women ’ s and kid ’ s clothing , home décor as well as houseware items .
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