Apparel Online Bangladesh Magazine May Issue 2019 | Page 36
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that they may put the responsibility
on the local person. This is the
internal side of the story. The
external side is that the expectations
from the industry have increased
manifold. Being a local, people believe
that empowerment and authority is
on me. So, the additional pressure is
on me to perform and create the right
balance to satisfy all and justify my
position as head.
AO: As an industry, Bangladesh
has changed in the past five
years; what are the positives that
you see in Bangladesh today?
Rashid: If we look at Bangladesh
10 years before, we have had many
negative things. But, ironically, after
the unfortunate Rana Plaza incident,
many good things happened. After
the incident, the buyers understood
that Bangladesh is an attractive
manufacturing destination and even
those which were trying to penetrate
into other countries, came back.
They realised that this is the place
they need to stay on and fix, giving
birth to the Accord and Alliance.
There was a joint understanding by
the Government, industry owners
and the buyers. Everyone thought in
a positive way with positive efforts,
investments and mindset, which
gave a good shape to the industry,
but unfortunately this has not been
promoted or communicated to the
rest of the world properly.
The people who come here regularly
are aware of this, and those who
don’t, still have that old perception
of the country 5 years or 10 years
before. After witnessing the present
changes, few of my seniors, who
came here after 10 years, said that
Bangladesh should be promoted now.
For this, we have assigned on R&D
team from Hong Kong to make some
presentations, provide articles, and
to be able to give a clear picture,
we have asked them to stay in the
country for sometime to find the true,
real Bangladesh. They admitted
that the internet doesn’t give a clear
picture, and out of 10, 8 things show
negative aspects of the country.
There are many
positives that
one can find in
Bangladesh, like
our expertise,
capacities and
capabilities in the
apparel industry,
besides the
entrepreneurial
skills of the
people here,
encourages global
brands to invest
in the business.
Some of the top
green factories
of the world are
from Bangladesh.
These are the
things that many
people don’t
know. This is
an opportunity,
which is currently
challenging but
an opportunity
which we need
to cash in on
properly.
There are many positives that one
can find in Bangladesh, like our
expertise, capacities and capabilities
in the apparel industry, besides the
entrepreneurial skills of the people
here, encourages global brands
to invest in the business. Some
of the top green factories of the
world are from Bangladesh. These
are the things that many people
don’t know. This is an opportunity,
which is currently challenging but
an opportunity which we need to
cash in on properly. This is even
more important now, as with the
wage hike, sooner it won’t be
the cheapest country. So all the
stakeholders need to put their heads
together for a viable and sustainable
roadmap to growth. We are now becoming more
customer-focused, so surely, we are
changing with times. We have also
started an SGS academy, where
we provide training sessions for
upcoming industry-related topics,
and also hold workshops. Every
week, we are gathering 50-60 people
from different factories to share
our technical knowledge, which
are provided free of cost. Taking
the leadership role seriously, SGS
has to lead the way and is hoping to
inspire others.
AO: With so much competition in
the TIC industry, what is your USP
that will keep you relevant today
as it did many years ago? Rashid: Being a leader, we are
not just thinking, but acting on
the same. IT is one of the ways
or tools that is making every
industry efficient and making life
much more comfortable. Going on,
inspection will become a manual
job. We have done a fusion, making
most of the things automated. For
inspection, we have created OLB
(Online Booking). The customers
from anywhere can visit our website
and can book an inspection, asking
for the same within three days
from a particular factory on any
particular item and quantity, along
with the specifications. He/she can
upload all his requirements and
immediately our back office will act
on this. This is one of our developed
tools. And after inspection, we will
upload our results on our portal.
So, the customers sitting in US or
Europe can track and analyse the
report whenever needed. This is the
inspection side.
Rashid: Earlier, TIC companies
used to sit back, waiting for people
to come with their samples. That
was the culture, but now the USP
is to put solutions at the door steps
of the customers. We have labs in
Dhaka and Chittagong, and we are
the first to introduce free pickup
samples from the customer’s factory
or premises. We have also expanded
all our services for the customers.
Previously, we only had the textile
lab, but now we have footwear lab
with all the solutions in Dhaka. We
have formally started a calibration
laboratory. This facility is for
factories that can’t calibrate, we
give them services starting from
compliance, testing for all the
products needed such as textile,
footwear. We also provide help
in maintaining the internal lab
equipment. If the customer has its
own lab and doesn’t need commercial
test from a third party like us, then
we consult those factories and give
them the SGS certification for the lab.
This helps the factory, as it proves
that it has the capability of testing
for certain domains as they have the
equipment.
36 Apparel Online Bangladesh | MAY 2019 | www.apparelresources.com
AO: How are you using IT-
enabled tools to support your
vast businesses that are helping
you
to be more at the doorsteps?
On the testing side, we are going to
implement a new version of LIMS
(Laboratory Information Management
System). SGS Global is going to
implement this at our Dhaka lab
which has been selected as the trial
lab. After successful implementation
here, other countries will follow the
system. This is a matter of pride
for us!