Apparel Online Bangladesh Magazine May Issue 2019 | Page 33

RESOURCE CENTRE
testing lab, but also trained manpower
and compliant facilities. “We are proud
of the quality that we deliver, and
hence our prices, though competitive,
are not cheap,” adds Abdur Rouf.
The latest European technology is
being used in specialised processes
for detailing and even in printing, the
company has acquired the Mellow100
club certification which indicates the
precision in printing quality.
Quality is not only maintained in
the manufacturing process but
also starts from the selection of the
raw material and attitude of over
1,600 workers in the factory. “While
multinational companies can get
advantage of cheaper raw materials
and bigger brand value, I can vouch
that the quality, if not better, will be
at par with them,” states Abdur Rouf.
This confidence that Dekko has in
its products has resulted in major
expansion over the last two years,
and while the process of expansion
has been completed in the plastic
and label segment under the banner
of Dekko Accessories, expansion is
still underway at Agami which is
exclusively for metal products. At
Dekko, the capacity has been enhanced
by 30 per cent, while the capacity at
Agami, is going to be doubled from next
year from the current capacity of 10,000
gross per day.
Sharply keeping a hawk’s eye on
quality, the company is equally
committed to sustainability and
worker welfare. “Only an engaged and
happy worker will give productivity
that enhances the bottom line,”
says Abdur Rouf. The efforts in this
direction are visible through the
R&D and testing is a continuous process
relaxed but purposeful body language
of the workers in the factory, who go
about their job with resolution. “We
are very sensitive towards the needs
of the workers and they can share
their problems with us, without any
fear. We encourage their children to
seek education for which we run a free
schooling project and also enhance
their talents. A painting competition
held recently saw the best paintings
converted into a calendar and the
children who got selected for their
talent are being nurtured further which
is a great source of motivation for
them,” avers Abdur Rouf.
On the sustainability front, the
company is driving initiatives in all
directions, from saving resources
to using less harmful chemicals, to
reducing processes to innovating in the
recycling and reuse of waste materials.
“Not only do we use sustainable raw
materials wherever possible, but all
processes are also sustainable and
workers are educated to understand
the importance of the environment
and saving of resources,” shares
Abdur Rouf. The company, besides
other CSR activities, also encourages
its employees to plant more trees for
building a sustainable environment.
Another focus area for the company
is its R&D, which supports the growth
objective of the company by providing
solutions for product and process
innovation, cost minimisation and
quality improvement. “Continuous
efforts in R&D and innovation help
to anticipate and meet the market
needs. In 2018, we had 578 new
developments of which 67 (11.59 per
cent) were selected by customers,” says
Inkjet machine for woven labels
Abdur Rouf proudly. He is also satisfied
by the fact that the company could
clock on-time delivery of 98.7 per cent,
which is no small feat in an industry
where time is money. “With fast fashion
becoming a norm, the fact that we have
a complete range of products, flexibility
in minimum quantities and responsive
services to keep pace with the industry,
is definitely a differentiator. Not many
companies in Bangladesh can offer the
same, which makes us very positive
about the future,” concludes the
Executive Director with conviction.
Quality is maintained through the use of best technologies
www.apparelresources.com | MAY 2019 | Apparel Online Bangladesh
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