Apparel Online Bangladesh Magazine Magazine May 2018 | Page 37

RESOURCE CENTRE people, in creating a highly effective team of trainers who visit the factories and get into a partnership with them to train their technical team to run the technology and software effectively. Over the years, it is very encouraging to see more and more companies in Bangladesh invest in technology that not only enhances quality, but also improves the productivity, saves on the resources and helps to strengthen the bottom lines. This is the wave that has added wings to Lectra’s business and today not only are the top-tier exporters investing in high-end automation and IT solutions, but young companies are also serious about their businesses and are also reviewing the options. “It’s an exciting time for Bangladesh…, we are fast losing the tag of being the cheapest destination, but the country has the capacities and capabilities to make it to the rank of a preferred supplier, so for the industry it is important to invest in the right technology that helps them stay pertinent and competitive,” reasoned Sohel. Supporting the industry in this endeavour, Aamra has in its portfolio, many technologies that add value to the operations and help factories to achieve global benchmarks. Lectra, is of prime importance in this regard and over the years, Aamra has created synergy between what Lectra has to offer and what the industry needs, not only currently, but also in the future. The very fact that Shamim was the only participant from an agent group of Lectra at a two- day workshop in China, organized recently for Lectra subsidiaries specifically from all over the world to discuss about the business and strategic plans, speaks volumes about the stature of Aamra in the business strategy of the French global leader in integrated technology solutions. To its credit, the team at Aamra, spearheading the marketing of Lectra technology, has continued to deliver on all parameters of professionalism, quality service, commitment and investment into the business and its requirements. It is because of the team effort at Aamra that the brand has been successful in establishing “As a company we are aligned with the thought of investing in the future, but a lot of effort has to go into creating awareness among the industry, for which regular workshops and seminars are being organized by Aamra, both at our office and also in various locations, including customer factories.” – Sohel Ahmed, CEO, Aamra Resources Ltd. its value as a technology provider that does much more than just design, pattern/consumption, cutting of fabric. This focus is much more important today as earlier increasing productivity was the main theme. Today saving fabric, shortening lead times, improving communication along the global supply chain and monitoring/ managing performance is equally if not more important than before. Proud of being a part of the Aamra Group, Sohel and Shamim credited the working culture of the company for the success that each and every brand associated with it, has achieved today. “We are all very self-motivated and when our partners are equally passionate, the result can only mean growth. 2017 was an exceptional year for the company on many fronts and it also marked another benchmark year for Lectra in Bangladesh. We are very positive about this year and have many interesting new initiatives and technologies to unveil, which we will share as the year moves forward,” concluded Sohel, with confidence. THE SPECIALISTS FOR FINISHING ARMHOLES 670 / 680 Visit us in Atlanta! May 22 nd to 24 th 2018 680 / 670 – NEW WORKSTATIONS FOR FINISHING ARMHOLES 680 – New workstation for attaching body lining and shoulder pads with simultaneously trimming of armholes 670 – New workstation for attaching sleeve lining into armholes through the shoulder pad Programmable, automatic material thickness detection Easy switchable fullness in the upper or lower material ply by push button Stitch loosening device to adapt the thread quantity to the thickness of the shoulder pad – for soft shoulder pads Switchable 2 nd foot stroke and 2 nd stitch length 2 nd thread tension for safe sewing start Integrated 6-function key bar for quick access DÜRKOPP ADLER AG www.duerkopp-adler.com, E-mail [email protected] Class 680 – Attach shoulder pad and body lining, simultaneously cutting the fabric edges Class 680 – Attach sleeve heads / wadding stripes Class 670 – Attach sleeve lining through the shoulder pad into the armhole Class 670 – Attach sleeve lining in the lower armhole area www.apparelresources.com | MAY 2018 | Apparel Online Bangladesh 37