Apparel Online Bangladesh Magazine Magazine May 2018 | Page 44

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VF Corporation concludes acquisition deal with Icebreaker

VF Corporation , a global leader in branded lifestyle apparel , footwear and accessories , has announced the acquisition of New Zealand-based outdoor and sports apparel brand , Icebreaker .
Post-acquisition , Icebreaker Holdings Ltd ., a privately held company based in Auckland , has now become a wholly-owned subsidiary of VF Corporation .
The acquisition of Icebreaker was first announced by the North Carolina-based lifestyle apparel group VF in November last year . Both the parties involved in the deal have yet not divulged any details about the terms of the agreement . VF Corporation is hopeful that the acquisition of Icebreaker brand
will help it in positioning itself as a leader in Merino wool , the growing and underpenetrated natural fibre category . Notably , Icebreaker , founded in 1995 , produces apparel ( made from recycled fibres ) for men , women , and children and sells its products through wholesale , branded retail and online channels in 47 countries across the globe . The company expects that this acquisition will give a boost to its annual revenue from the workwear segment to US $ 1.7 billion .
The move is also a part of VF ’ s efforts to reorganize its brand portfolio in order to maximise the group ’ s growth potential . The company previously announced
the signing of an agreement with Authentic Brands Group ( ABG ) LLC for the sale of the iconic Nautica brand . The deal , subject to
customary closing conditions and regulatory approvals , is likely to take place in the first half of the current year .

Mothercare appoints former Kmart President as CEO

British retailer Mothercare that specialises in products for expectant mothers and in general merchandise for children has named David Wood as the successor of Mark Newton-Jones , who has stepped down as CEO of the company .
“ I am excited as I have been given responsibility to lead a business with a fantastic heritage and which has an exciting future ,” said David Wood , CEO in a press statement issued .
David , who was previously associated with Kmart Holding
Corp . as President , is credited with successfully transforming the customer value proposition and retail operating model and returning the business to sustainable profit growth .
Before Kmart , David also served Tesco , where he held senior commercial , marketing and general management positions and achieved similar results in the UK and internationally .
“ David ’ s track record in similar circumstances across international and consumer-facing brands made him the obvious choice for the post as he is a highly effective operator of retail operations ,” stated Alan Parker , Chairman , Mothercare .
His appointment also makes it clear that Mothercare has a fresh leadership to complete its transformation plan and return to growth .
Notably , Mothercare has suffered 85 per cent loss in market value in the past 1 year , stated FactSet , a financial data and software company . Additionally , Mothercare witnessed a 70 per cent drop since the beginning of the year .
In March , the retailer stated that its annual profits were likely to be in the range of £ 1-5 million and slashed its store count from 140 to 80 in response to the trend to online shopping .
It ’ d be challenging for the newly appointed CEO to drive Mothercare towards growth but David is confident and says , “ I am focused to ensure Mothercare is put back on a sound financial footing and delivers a successful plan to improve performance .”
44 Apparel Online Bangladesh | MAY 2018 | www . apparelresources . com