Apparel Online Bangladesh Magazine Magazine March 2018 | Page 54
SUSTAINABLE BD
THE LATEST NEWS HAVE YOUR SAY
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HanesBrands to deploy Baldwin Technology's
Precision Application Systems
HanesBrands, a leading marketer
of everyday basic innerwear and
activewear apparels under world-
class brands in the Americas,
Europe and Asia-Pacific, has
inked a partnership with Baldwin
Technology for its exclusive and
innovative Precision Application
System. The contract includes
an option to supply 19 additional
Precision Application Systems.
HanesBrands, known for significant
environmental stewardship goals
to reduce energy consumption
and water use, has decided to
invest in the systems in order to
save water, chemistry and energy
and at the same time enhance its
productivity. According to Baldwin
Technology Company Inc. – a
leading manufacturer and supplier
of innovative process-automation
equipments, parts, services and
consumables for various industries
including textiles – such technology
(Precision Application System)
has been designed to support
apparel companies in reaching their
sustainability goals with greater
flexibility, fewer production steps
and increased uptime that helps in
improving the final output. Further,
the Precision Application System
comes with an advanced textile
finishing technology that reduces
the use of end-of-line chemicals
and water. “The company zeroed
in on technology after evaluating it
for eight months in live production
conditions with positive results,”
said Mike Abbott, HanesBrands
Global Director of Research and
Innovation. According to Abbott,
the company found it appropriate to
fulfil its requirements to provide a
solution that optimizes productivity
while reducing the environmental
impact. Notably, the retailer won the
US Environmental Protection Agency
Energy Star Partner of the Year Award
for the eighth consecutive year doing
excellence in energy conservation,
carbon emissions’ reduction and
ecological sustainability.
Patagonia launches environmental activism initiative
the grassroots’ activists
working to find solutions to the
environmental crisis, is known
worldwide for raising its voice on
public land rights. It remained
vocal against actions taken by
the US President Donald Trump
administration and took actions
to block President’s move to
shrink the Bears Ears National
Monument in Utah in December
last year.
California (US)-based outdoor
clothing retailer, which is no
stranger to taking socially relevant
actions, has introduced an
environmental initiative ‘Patagonia
Action Works’.
Termed as a ‘dating site’, the
digital platform will help local
people to get in touch with
grassroots-level environmental
groups. Patagonia Founder
Yvon Chouinard describes
the latest initiative as an
effort to justify the company’s
founding principles to ‘force
Government and corporations
to take actions in solving our
environmental problems’.
The company’s latest platform will
provide the world with a range of
events happening nearby, appeals,
volunteering opportunities and
local issues that are impacting
the planet and are in requirement
of contributions so that one can
easily locate the ‘issues’ and then
take necessary actions accordingly
to save the planet.
Patagonia believes that if it could
link communities and customers
directly with the local agencies
that work on the ecological issues,
this will bolster the capacity of
the organizations to accomplish
even more when it comes to saving
the nature.
The outdoor clothing retailer,
which has been supporting
54 Apparel Online Bangladesh | MARCH 2018 | www.apparelresources.com
Further, the company has (so far)
given US $ 89 million since the
year 1985 as part of the pledge
to donate at least 1 per cent of
sales to preserve and restore the
nature. It also joined the ranks of
other acclaimed clothing brands
such as H&M that are determined
to decrease their environmental
footprints via recycling efforts
since last year after launching the
garment recycling programme.