Apparel Online Bangladesh Magazine Magazine March 2018 | Page 54

SUSTAINABLE BD THE LATEST NEWS HAVE YOUR SAY For the latest news on apparel and textile, make sure that you visit https://apparelresources.com/top-news/ Write to Apparel Resources, B-32, South Extension-1, New Delhi (110049), India or email: [email protected] HanesBrands to deploy Baldwin Technology's Precision Application Systems HanesBrands, a leading marketer of everyday basic innerwear and activewear apparels under world- class brands in the Americas, Europe and Asia-Pacific, has inked a partnership with Baldwin Technology for its exclusive and innovative Precision Application System. The contract includes an option to supply 19 additional Precision Application Systems. HanesBrands, known for significant environmental stewardship goals to reduce energy consumption and water use, has decided to invest in the systems in order to save water, chemistry and energy and at the same time enhance its productivity. According to Baldwin Technology Company Inc. – a leading manufacturer and supplier of innovative process-automation equipments, parts, services and consumables for various industries including textiles – such technology (Precision Application System) has been designed to support apparel companies in reaching their sustainability goals with greater flexibility, fewer production steps and increased uptime that helps in improving the final output. Further, the Precision Application System comes with an advanced textile finishing technology that reduces the use of end-of-line chemicals and water. “The company zeroed in on technology after evaluating it for eight months in live production conditions with positive results,” said Mike Abbott, HanesBrands Global Director of Research and Innovation. According to Abbott, the company found it appropriate to fulfil its requirements to provide a solution that optimizes productivity while reducing the environmental impact. Notably, the retailer won the US Environmental Protection Agency Energy Star Partner of the Year Award for the eighth consecutive year doing excellence in energy conservation, carbon emissions’ reduction and ecological sustainability. Patagonia launches environmental activism initiative the grassroots’ activists working to find solutions to the environmental crisis, is known worldwide for raising its voice on public land rights. It remained vocal against actions taken by the US President Donald Trump administration and took actions to block President’s move to shrink the Bears Ears National Monument in Utah in December last year. California (US)-based outdoor clothing retailer, which is no stranger to taking socially relevant actions, has introduced an environmental initiative ‘Patagonia Action Works’. Termed as a ‘dating site’, the digital platform will help local people to get in touch with grassroots-level environmental groups. Patagonia Founder Yvon Chouinard describes the latest initiative as an effort to justify the company’s founding principles to ‘force Government and corporations to take actions in solving our environmental problems’. The company’s latest platform will provide the world with a range of events happening nearby, appeals, volunteering opportunities and local issues that are impacting the planet and are in requirement of contributions so that one can easily locate the ‘issues’ and then take necessary actions accordingly to save the planet. Patagonia believes that if it could link communities and customers directly with the local agencies that work on the ecological issues, this will bolster the capacity of the organizations to accomplish even more when it comes to saving the nature. The outdoor clothing retailer, which has been supporting 54 Apparel Online Bangladesh | MARCH 2018 | www.apparelresources.com Further, the company has (so far) given US $ 89 million since the year 1985 as part of the pledge to donate at least 1 per cent of sales to preserve and restore the nature. It also joined the ranks of other acclaimed clothing brands such as H&M that are determined to decrease their environmental footprints via recycling efforts since last year after launching the garment recycling programme.