Apparel Online Bangladesh Magazine Magazine March 2018 | Page 25

EVENT
HIG H L EAD
HOPES HIGH FOR BANGLADESH’S LUCRATIVE APPAREL INDUSTRY
T
he next generation successors
are always expected to take
the legacy of their predecessors
forward, aligning with the vision
and values. Highlead, a prominent
Chinese sewing machines provider,
has seen this change recently as
David Xu, Manager, Foreign Trade
Department has taken over the reins
of Highlead’s global market.
After being appointed as Manager,
David represented Highlead for the
first time in Bangladesh at Garmentech
’18 in association with its Indian agent
HCA. “I am very optimistic about the
Bangladesh’s market. Highlead is
a reputed name in China and I am
expecting the same result for a country
like Bangladesh whose main exports are
textile and apparel,” shared David.
The strength of Highlead undoubtedly
lies in its heavy-duty and special
machines, however, apparel segment
is also on high-priority as far as
Bangladesh is concerned. To capitalize
on the great potential that the country
has in its apparel industry, Highlead
offered GC20518 twin-needle high
speed lockstitch sewing machine at
the exhibition.
Suitable for stitching shirts, uniforms,
underwear and jeans, GC20518
comes in four variations. M and MD
are suitable for light-to-medium
weight f abrics whereas, B and BD
variants of GC20518 can stitch medium
and heavy-weight fabrics.
The machine produces two lines of
lockstitch with the help of two straight
needles. Synchro feeding of needle bar
and feed dog assures even stitches and
prevents materials being sewn from
shifting. “This machine runs smoothly
at 4,000 RPM, works quietly and ensures
long-life,” claimed David.
Adding to that, David boasted that MD
and BD variants are designed with
electronic servo motor, digital circuit
control and automatic sewing modes
such as auto trimming, auto needle
positioning and auto stitch presetting.
David Xu (L), Manager, (Foreign Trade Department), Highlead with his colleague (R) and Bhavya Anand (C), Business Developer, HCA
“These features are enough to make our
machines perform with stability and
efficiently,” asserted David.
Just displaying quality machines can’t
lead to sales conversion and, knowing
this fact, Highlead is well-prepared
to sell its machines in the competitive
Bangladesh market. “Apart from offline
efforts, we have our Instagram and
YouTube channels too where we upload
images and videos of our machines
to keep our customers updated,”
informed David. According to David, in
the era of digitalization, the strategy
should be made keeping those kinds of
serious customers in mind who spend
most of their time in searching new
technologies online.
To strengthen footprints in Bangladesh,
Highlead is also looking to collaborate
with a local agent. “Apart from HCA,
this agent will mull ways for us in the
Bangladesh’s market,” concluded David,
while informing that Highlead has also
opened a technical office in Dhaka which
currently has 5 engineers to support
the customers.
“I AM VERY
OPTIMISTIC ABOUT
THE BANGLADESH’S
MARKET. HIGHLEAD
IS A REPUTED NAME
IN CHINA AND I AM
EXPECTING THE
SAME RESULT
FOR A COUNTRY
LIKE BANGLADESH
WHOSE MAIN
EXPORTS ARE
TEXTILE AND
APPAREL,” SHARED
DAVID.
www.apparelresources.com | MARCH 2018 | Apparel Online Bangladesh
25