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New leadership at Dekko Accessories to add fresh value
With competition becoming fiercer by the day, each company is looking for ways to differentiate and create a niche which ensures growth. The accessory manufacturers have played a very important role in supporting the growth of garment exports from the country, and today buyers prefer to source accessories from local companies rather than China, not only for local advantage, but also because of the gap between what China can give and what Bangladesh can offer, being narrowed considerably. Geared up to give Dekko Accessories Limited a fresh lease of life with new ideas is the newly appointed Executive Director, Mohammad Abdur Rouf. In an exclusive discussion with Team Apparel Online, Rouf shares how his 17-years of hands-on experience in the large retail format is an edge in a highly competitive market.
Sometimes, there is a need to re-look business from a fresh perspective and what could be a better way than doing this through the eyes of a person who is not bogged down with preconceived ideas on how the industry works, but also brings to the table a whole new way of looking at the business. This is exactly what Mohammad Abdur Rouf has been able to achieve, as an outsider to the RMG sector. Rouf was earlier the COO of the hugely successful retail chain Aarong and understands the importance of customer satisfaction.“ I was brought in by the management of Dekko as my leadership qualities are proven and they felt that my experience could give a new direction to the company,” shares Rouf.
A proficient manager, Rouf takes pride in his 17-years journey moving from the position of a sales officer to the position of COO, which has taught him skills that make him a good leader.“ I am a great learner and before taking any decision, I first study all points of views on the issues, especially the critical sides of the issue, try to see the best or worst outcomes, identify the gaps and then look for the opportunities,
Mohammad Abdur Rouf, Executive Director, Dekko Accessories Limited challenges. It is then that I take a firm decision and immediately go for action” says Rouf. He adds,“ Business is all about SMART leadership, the ability to see the right opportunity at the right time, taking the right initiative immediately without wasting much time, being aggressive for positive result, accepting one’ s own mistakes and changing from the next step.” At Dekko, he found many areas in production and service that could be improved upon and though it is still very early, Rouf is confident that in the next 3-4 years, the face of the company will be much more proactive, comprehensive, successful and will take the first place among all other local accessories’ manufacturers.
Rouf has already recognised the areas for investment in man and technology and changes are in the process of being implemented. One area of concerted focus is the sampling department, which according to Rouf is the nerve centre of the business.“ I found that the attitude of the sampling department was very casual … Samples were being sent on the philosophy that‘ Let’ s see what the buyer says’, but I
44 Apparel Online Bangladesh | MARCH 2018 | www. apparelresources. com