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STAGE ERP SETS UP OFFICE IN BANGLADESH MARKET
The upfront approach to business that companies in Bangladesh have , is driving many technology providers to offer solutions that not only add value to the production processes but also to the running of the factories more effectively , and with better real time control . One such company that is aggressively targeting the country with its customized ERP solutions , is Ecotech Software , owner of the hugely popular STAGE ERP . The company has been working in Bangladesh for sometime now and sensing the huge opportunities that exist as more and more factories are exploring options , an office is being set up in Dhaka to better service the customers .
Stage has already proved its usefulness in the textile value chain with many companies in India switching their preference from SAP to STAGE , mostly for the edge that the software offers in understanding and giving solutions that are personalised and responsive . The company is in the final stages of implementing an endto-end solution for knit composite at Arabi Fashion , a part of the Bengal Hurricane Group . Initially they ordered 50 stations , now another 50 are being added and requirement for another 24 is already underway . “ The project will be our flagship for the country as we have done a lot of customization and in the process have understood the very specific needs of the Bangladesh industry , which are different from other countries ,” says APS Velu , Director – Business Development , Ecotech Software .
He points out that the solution has been tweaked to incorporate business practices like two bonuses in the payroll and B2B LC concept . “ One of the biggest reasons for our success has been our ability to work closely with the customers to give them an ERP system that meets every operational and business need ,” avers Velu . The ERP
APS Velu ( centre ), Director – Business Development , Ecotech Software with his Bangladesh team – Sabyasachi Chatarjee , Senior Sales Manager and Ranjiet Singh Khokhar , Vice President
solution has very comprehensive modules like Costing , Order Entry , Production Planning , Material Requirement Planning ( BOM ), Purchase , Inventory , Packing , Documentation , T & A , Accounts , Payroll , Sampling , MIS Reporting and Retail .
The newest addition of knitting and dyeing module has completed the essence of Stage . The modules cover all processes like yarn dyeing , fabric dyeing , and knitting . Processes like generating batchwise fabric , tracking bill receipt , trying chemicals for dyeing , colour management , QC and consumption monitoring which monitor consumptions , are handled by the knitting and dyeing module .
To support growth in the country and to respond to customers faster , the newly established office will be both a reseller for Stage and also an implementation office . In the first year , 10 people will be stationed at the office , which would include marketing and technical staff . “ While the office is a 100 % subsidiary of Ecotech Software , the staff will be a judicious mix of locals and expats . Moving forward , we want to train more and more people so that companies do not find it difficult to recruit the right kind of talent for the ERP solution ,” shares Velu . The industry is coming
Working closely with the customers , the Stage team has realized that one of the most important elements that the industry requires is transparency along the supply chain and complete visibility of every order . At the end of the day , every businessman is looking at profitability . to terms with the fact that they need an ERP system to grow and along with that is the increasing need for trained manpower .
Working closely with the customers , the Stage team has realized that one of the most important elements that the industry requires is transparency along the supply chain and complete visibility of every order . “ At the end of the day , every businessman is looking at profitability . If my system cannot collect and analyse date to help them make critical decisions that add to their bottom line , the ERP solution is just another fancy tool ,” says Velu honestly . He adds that once the company sees results , they do not need to be convinced to add more stations to the system .
The confidence of the Stage team comes from a large globally satisfied customer base that includes names like Raymond , Future Group , Scotts Garments , Gokaldas Images , Kitex , Vardhman , Indian Terrain , Laguna , Cotton Blossom ( all from India ), Ghimli Singapore , and BusanaRemaja Indonesia . In Bangladesh , customers include Greenland Dhaka , Crossline Knit Fabrics Ltd and Esquire Group . “ We are receiving many good enquiries and now that the office is ready , we can quicken the follow-up and implementation part ,” says Velu .
With local roots , the company is very positive of growth and the overall positive vibes that the industry is giving adds to the excitement . “ It is a very good time to be in Bangladesh , the companies are growing and the attitude of investment is trickling down from the top companies to even the middle and small companies . In fact , I would say that it is not the size of the company which matters , but the mindset for adopting new ways to remain competitive is what matters and Bangladesh is an exemplary case study in this direction ,” concludes Velu .
30 Apparel Online Bangladesh | APRIL 2018 | www . apparelresources . com