Apparel Online Bangladesh Magazine June Issue 2018 | Page 66

FASHION BUSINESS
H&M ropes in Moschino for
its prized annual fashion
collaboration
H&M is joining hands with Italian designer label Moschino to
design fashion’s most covetable annual collaborative collection.
The news was proclaimed at Moschino’s yearly party at the
ongoing Coachella Valley Music and Arts Festival.
Soon after the party, H&M made the official announcement by
further adding that the collection will be launched on November
8, 2018. The alliance will be called Moschino [tv] H&M. Talking
about what’s in store for the H&M x Moschino collection, Scott
teased, “There’s a silver sequinned parka dress. Denim pieces
are all twisted into something else. Puffers and jackets are
reconfigured into cropped things or double-long things. There’s
a sportswear-with-evening-kind of feeling, like a hockey jersey
with a train.”
Kenzo Kids, Zombie Dash
is especially strong right now…
Florals are closely followed by
nautical prints and miniscule polka
dots. There is no set placement
trend as the all-over style on
colours like fiery reds, soft blues
and camellia rose is dominating
the market.
The most
favourite
prints for
children are
cartoons
and emojis.
PERFORMANCEWEAR
IS SUPER RELEVANT
FOR KIDS
Comfort is of primitive importance
for the youngsters’ market. If a
material is scratchy, or itches or
irritates the skin in any way at all,
it will never work. Similarly for
the fit, anything ‘too much’ or ‘too
less’ is a no-go and this is where fit
genius athleisure comes into play.
The grown-ups’ love for comfortable
jeggings and yoga pants transitions
effortlessly to the kiddie market.
At the last edition of Pitti Immagine
Bimbo, several sections were
dedicated to this direction like
#Active Lab, Sport Generation and
Super Street to create an experiential
space for such brands. This proves
that, if treaded carefully, the road
to success in this market is also
pointing in the direction of fabrics
that will offer qualities like stain
resistance, extra mobility, etc. While
streetwear will form the aesthetic,
the real trend will be sportswear level
functionality.
Save for a few hurdles like highly
stringent security regulations
and zero tolerance in terms of
measurements due to small sizes, it
is a relativity safe segment as it is a
necessity for parents to buy clothes
for their kids rather than being on
expenditure.
66 Apparel Online Bangladesh | JUNE 2018 | www.apparelresources.com
Lacoste's Creative Head
parts after 8 years
French sportswear clothier Lacoste is parting ways with
its long-time Creative Director Felipe Oliveira Baptista.
Baptista had been overseeing design at Lacoste since 2010
and the exodus reveals more underlying changes being set
in motion by the brand’s new CEO Thierry Guibert.
Guibert said, “A new stage will now open and I am
extremely confident in the future successes of our brand,
emblematic of French know-how and elegance.” A successor
has not been named while the S/S ’19 line will be designed
by the studio team.
Guibert is said to be now focusing on re-instating Lacoste’s
French heritage through ‘Made in France’ capsules and its
connection to the sports world via collaborations as well as
realignment of their global distribution strategy.