|
France-based apparel and accessories brand, Lacoste has launched its first Olympic heritage fashion collection to celebrate the 50th anniversary of Summer Olympics which was played in Mexico in 1968 and the Grenoble Winter Olympics.
The French retailer has inked an agreement with the International Olympic Committee with regard to the sporting organisation’ s new worldwide licensing scheme that has been formulated, agreeing with Olympic Agenda 2020.
The new range that will include limited edition collections reflecting the history of Olympic games will be marketed in 10 countries – Canada, France, China, Germany, Italy, South Korea, Japan, Mexico, Spain, and
|
the United Kingdom. Timo Lumme, Managing Director & Marketing Services, IOC Television. said,“ We |
are thrilled to announce the launch of this new collection, that marks the opening of an exhilarating |
journey with Lacoste to boost connectivity of people with Olympic history and legacy.”
He added,“ The Games not just represent a turning point for the art and pattern of the Games, they have also left a strong sporting and cultural practice which is still being accepted today.”
The Mexico range has the logo of the games along with a linear design reflecting the country’ s culture and art. While the Grenoble collection will portray the snow crystal with 3 roses of the city’ s arm placed above the Olympic rings as used for the game’ s emblem.
The Mexico range will be accessible for the public next month while the Grenoble range will be made available by September.
|
|
American multi-brand fashion retail group J. Crew has announced the appointment of its new Chief Design Officer, Johanna Uurasjarvi.
Uurasjarvi is a graduate of Helsinki Aalto University and
|
replaces Somsack Sikhounmuong at J. Crew, who resigned from his post in September 2017.
However, her real task is to replenish the efforts of Jenna Lyons who stepped down from her position of President and Creative
|
Director last year after a 28-year long stint with the brand.
The Finnish designer’ s portfolio of work boasts of most recently serving in the position of Creative Director at lifestyle and home goods brand – West Elm, where her driven efforts resulted in uplifting the revenues to US $ 1 billion mark.
The designer has also worked with Urban Outfitter-owned Anthropologie as its Executive Creative Director of Product Design, for almost 10 years.
Jim Brett, CEO, J. Crew Group, lauded the new hire’ s achievements adding,“ Johanna is a visionary with impeccable taste who will undoubtedly inspire our team, our partners and our customers.”
|
The gone year has not been great for the retailer as it continues to record negative results but the new talent acquisition is expected to help in its turnaround. The brand has said that September 2018 will see a brand relaunch and is expecting a consequential improvement in sales.
In addition to the creative efforts, J. Crew is also implementing cost-cuts, increasing its digital outreach as well as reorganising sourcing strategy by way of cost negotiations.
The retailer is also planning to launch a new sister concern,‘ Playa’ to tap into blooming segments like swim and youth apparel at affordable ranges.
|