FASHION BUSINESS
STRUCTURED SHIRTS
REPLACE FLASHY LUXURY
Menswear Value Addition for
Spring / Summer 2018
The menswear fashion season started from artistic London and moved on to Italy’s
culture capital Florence, where we cannot stop devouring the impeccable dressmaking
of Italian designers at PittiUomo92, made all the more universal with guest designers like
Jonathan Anderson and Virgil Abloh in attendance. Therefore, while not all is over for
the men’s fashion circus, we have enough shows and presentations to commence the
trend investigation of Spring/Summer 2018 collections. London Fashion Week started
on the day results of the UK Elections were announced and designers took to
heartfelt anarchy and signature rebellion correspondingly. So either we can call it sheer
co-incidence or proof that fashion in fact is the biggest giveaway of the world around us.
R
ife with references to sub-cultures and
dipped in rejections to standardized
rules, creatives took inspirations from war-
scarred photographs, stories of adventure
and survival to the club scene of 1980s
– to produce a rather wearable season
of menswear basics. A stride in gender-
bending direction, the boys are borrowing
from the girls for a change. How else do we
explain all the diluted tints of candy floss
and hues of fruit-laden macarons seen
through plenty of collections?
The silhouette of Summer 2018 has
definitely bid its goodbyes to anything
ultra-skinny in favour of wide-flowing
trousers with tapered and boxy revere-
collared shirts. The importance of well-
shaped sleeves and an overall sculptured
figure is becoming increasingly apparent
in the newly emerging avatar of men’s
shirts. The humble shirt is a primal
building block of any outfit and although it
may appear very basic, this summer’s shirt
is slick with inventive details and masters
the mixing of workwear bases with add on
elements like novelty collars, large patch
pockets, deconstructed cut-outs and just
light, breezy fabrics.
As monotone looks take the runway by
a storm and men in rompers become a
more common sight than ever, crisp shirts
are here to keep the semblance of our
sanity in place. For this reason, here is an
accumulation of what is trending in men’s
shirting options from Spring/Summer
2018 collections!
1 DRENCHED CANVAS
Fashion without prints is like a cake
without sugar and this season’s shirts
are being dipped in artfully printed
funky pop-culture motifs like peanuts or
plain old florals on washed out bases.
The artistic delight does not end here
of course. From Pinterest-inspired
paint drippings,