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CHALLENGES PROMOTE FURTHER
GROWTH OF CJ INTERNATIONAL
MD OF SWEDISH BUYING HOUSE CJ INTERNATIONAL TAKES THROUGH
COMPANY’S JOURNEY & GROWTH IN BANGLADESH
Success in business is all about negotiating challenges deftly, which is something
Roshan Withanage, the Managing Director of CJ International – Bangladesh, head of the
Swedish buying house, has been doing with aplomb for long to help the Swedish company
stand out amongst the hordes of buying entities that dot the country’s landscape today.
S
tarting operations in Bangladesh
in 2006, CJ International’s
mainstay as far as sourcing is
concerned, was home textiles. But
that was only till Pakistan started
enjoying the GSP facility, which
ensured a shift of business (home
textiles) from Bangladesh to Pakistan.
That CJ International owns an office
in Pakistan helped it to deal with this
situation effectively. Besides Pakistan,
CJ International also has offices in
India, Bangladesh, China and Hong
Kong in addition to its partners in
Latvia, Estonia and Thailand.
“There has been a lot of change in
the sourcing pattern over the years.
Earlier home textiles accounted for
almost 60 per cent of our business
from Bangladesh. But today it’s
10 per cent of the total business,”
explains the MD of CJ Inte