Apparel Online Bangladesh Magazine July' 17 | Page 21

FAIR REVIEW Gazi Mahmudul Alam, Director, Mahmud Group Mohammad Jamal Abdun Naser, Director of Shasha Denims Ltd. sustainability – Vicunha Textile showcased a wide range of products in the expo including the latest in innovation from their sable. “We consider Bangladesh an extremely potential market and have come this time with our vintage authenticity, the authentic high ridges, our heavyweight denims, high-stretch items and luxury fabrics,” underlined Abdelkader Amouche, Regional Manager, Vicunha Textile, expressing satisfaction that the expo has been a decent business generator for them. For NASSA Denim, another big name in fabric production in Bangladesh, the stage of Bangladesh Denim Expo was the apt setting it was looking for to display its latest innovation – antimicrobial fibres, fit for prolonged usage sans washing, thanks to the anti-bacterial properties! “This highly-specialized fabric has been used in hospitals and hotel industry earlier but never in denim jeans manufacturing and that too with dyeing…,” maintained Agha Nadeem Mirza, Head of Denim, NASSA Denim. Despite increased production cost (almost 20 per cent compared to conventional fabrics), NASSA is more than happy with the buyer’s response and looking forward to market it in countries that have good demand for such products. “We may not sell this fabric to Bangladeshi “…In this edition there are some exciting innovations, but I would like to see more in terms of trends and directions.” – Luke Langthorne, Design Manager, Next Sourcing Limited, London manufacturers… We’re looking at Japan as the market there always seeks innovative and diversified offerings,” revealed Arafat Hossain, Executive, NASSA Denim, who like many others was all praise for the expo and vouched for its increasing popularity. “Earlier, we had to remind our overseas clients about this expo, but now the scenario has changed completely. They not only remember the dates (of the event) but also look forward to attending it,” said Arafat while advising the organizers to allow participation of only those who have a R&D team. After all, the platform of Bangladesh Denim Expo is about showcasing something new and unique, reasons Arafat. www.apparelresources.com | JULY 2017 | Apparel Online Bangladesh 21