Apparel Online Bangladesh Magazine February Issue 2019 | Page 60

SUSTAINABLE BD HAVE YOUR SAY BREAKING NEWS Tell us your news by emailing at [email protected] To read the latest sustainability news, go to https://apparelresources.com/business-news/sustainability/  Adidas, NHL team up to create the first-ever hockey jersey made from recycled fibres “The NHL, being a recognised leader in addressing major environmental challenges and protecting the roots of a game like Hockey, is very delighted to team up with Adidas. Adidas has been an incredible partner in our efforts and shares our commitment to promote sustainable business practices,” maintained Brian Jennings, Chief Branding Officer and Executive Vice President, NHL. Sportswear giant Adidas has collaborated with National Hockey League (NHL) in order to develop the league’s first-ever hockey jerseys made out of recycled materials. As part of the ongoing collaboration between the sportswear giant and Parley for the Oceans, an organisation addressing major threats towards oceans, the duo have incorporated fibres derived from marine plastic scrap such as bottles, into the designs. The range will use Parley Ocean Plastic, a spectrum of materials produced from upcycled marine plastic waste converted into technical fibres which are said to deliver the same durable, breathable fabric functionality of Adidas garments which are produced using conventional virgin fibres. Dan Near, Senior Director of Adidas Hockey, said, “This initiative continues Adidas’ commitment to bring the brand’s biggest initiatives to the sport of hockey. The introduction of Parley into the Adizero Authentic NHL jerseys had led them to create the first- ever environmentally-conscious hockey jerseys.” It is worth noting that the new collection Adizero Authentic Pro x Parley kits will be worn by the NHL players. The company will retail the merchandise for US $ 200 which will be available on both Adidas and NHL websites. Following H&M and Nike, ASOS and PVH Corp join Global Fashion Agenda to encourage sustainability ASOS and PVH Corp are the two latest apparel companies to become strategic partners of the Global Fashion Agenda so as to provide expert opinion to shape the sustainability goals. Earlier, brands like H&M and Nike joined the organisation as strategic partners in order to improve the sustainability in the fashion industry. “With the addition of ASOS and PVH, our Strategic Partner Group has truly come full circle. We are excited to have industry-leading representatives from distinct segments of the fashion industry,” underlined Eva Kruse, CEO and President, Global Fashion Agenda. Kruse further mentioned that PVH was one of the largest apparel firms in the world and from decades, it has been setting trends by influencing the consumer behaviour as well as embedding sustainability into its business practices. PVH’s brands include Tommy Hilfiger and Calvin Klein. It is worth noting that in 1991, it was among the first companies to adopt a code of conduct on human rights and the environment. The retailer has adopted clean-water and renewable energy goals and also aims to reduce the negative effects of chemicals and carbon emissions. On the other hand ASOS, being one of the most visited clothing sites in the world with around 18.4 million active customers, has made several commitments 60 Apparel Online Bangladesh | FEBRUARY 2019 | www.apparelresources.com towards sustainability by banning the use of mohair, silk, cashmere and feathers in its garments. Moreover, the brand has partnered with the London College of Fashion’s Centre for Sustainable Fashion on a circular design course for its entire design staff. “We are delighted to be part of the Global Fashion Agenda as Strategic Partner Group. Partnership is critical to achieve true transformation at scale. PVH is eager as well as open to working with others who share our aim of driving fashion for good,” said Emanuel Chirico, Chairman and CEO, PVH Corp. Besides this, ASOS was also among the companies to be affiliated with ZDHC Zero programme as a contributor.