Apparel Online Bangladesh Magazine February Issue 2019 | Page 60
SUSTAINABLE BD
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Adidas, NHL team up to create the first-ever
hockey jersey made from recycled fibres
“The NHL, being a recognised
leader in addressing major
environmental challenges and
protecting the roots of a game
like Hockey, is very delighted to
team up with Adidas. Adidas has
been an incredible partner in our
efforts and shares our commitment
to promote sustainable business
practices,” maintained Brian
Jennings, Chief Branding
Officer and Executive Vice
President, NHL.
Sportswear giant Adidas has
collaborated with National Hockey
League (NHL) in order to develop
the league’s first-ever hockey
jerseys made out of recycled
materials.
As part of the ongoing collaboration
between the sportswear giant
and Parley for the Oceans, an
organisation addressing major
threats towards oceans, the duo
have incorporated fibres derived
from marine plastic scrap such as
bottles, into the designs.
The range will use Parley Ocean
Plastic, a spectrum of materials
produced from upcycled marine
plastic waste converted into
technical fibres which are said
to deliver the same durable,
breathable fabric functionality
of Adidas garments which are
produced using conventional virgin
fibres. Dan Near, Senior Director of
Adidas Hockey, said, “This initiative
continues Adidas’ commitment to
bring the brand’s biggest initiatives
to the sport of hockey. The
introduction of Parley into the
Adizero Authentic NHL jerseys
had led them to create the first-
ever environmentally-conscious
hockey jerseys.”
It is worth noting that the new
collection Adizero Authentic Pro
x Parley kits will be worn by the
NHL players. The company will
retail the merchandise for US
$ 200 which will be available on
both Adidas and NHL websites.
Following H&M and Nike, ASOS and PVH Corp join
Global Fashion Agenda to encourage sustainability
ASOS and PVH Corp are the
two latest apparel companies to
become strategic partners of the
Global Fashion Agenda so as to
provide expert opinion to shape
the sustainability goals. Earlier,
brands like H&M and Nike joined the
organisation as strategic partners in
order to improve the sustainability
in the fashion industry.
“With the addition of ASOS and
PVH, our Strategic Partner Group
has truly come full circle. We are
excited to have industry-leading
representatives from distinct
segments of the fashion industry,”
underlined Eva Kruse, CEO and
President, Global Fashion Agenda.
Kruse further mentioned that PVH
was one of the largest apparel
firms in the world and from
decades, it has been setting trends
by influencing the consumer
behaviour as well as embedding
sustainability into its business
practices.
PVH’s brands include Tommy
Hilfiger and Calvin Klein. It is
worth noting that in 1991, it was
among the first companies to
adopt a code of conduct on human
rights and the environment. The
retailer has adopted clean-water
and renewable energy goals and
also aims to reduce the negative
effects of chemicals and carbon
emissions.
On the other hand ASOS, being
one of the most visited clothing
sites in the world with around
18.4 million active customers,
has made several commitments
60 Apparel Online Bangladesh | FEBRUARY 2019 | www.apparelresources.com
towards sustainability by banning
the use of mohair, silk, cashmere
and feathers in its garments.
Moreover, the brand has partnered
with the London College of
Fashion’s Centre for Sustainable
Fashion on a circular design
course for its entire design staff.
“We are delighted to be part
of the Global Fashion Agenda
as Strategic Partner Group.
Partnership is critical to achieve
true transformation at scale.
PVH is eager as well as open to
working with others who share our
aim of driving fashion for good,”
said Emanuel Chirico, Chairman
and CEO, PVH Corp.
Besides this, ASOS was also
among the companies to be
affiliated with ZDHC Zero
programme as a contributor.