Apparel Online Bangladesh Magazine February Issue 2019 | Page 31

EVENT REVIEW
Morgan Tecnica exhibits for the first time at DTG;
gets overwhelming response
T
here is no denying that manufacturers
in the apparel industry today need
necessary tools to optimise processes in
their cutting rooms. All these tools such
as automated cutters, spreaders and
marker making technology are available
in the market and assist manufacturers in
optimising time to cut, reducing labour and
above all saving on the fabric consumption.
Morgan Tecnica, the Italian leader in
cutting technology, has all the technologies
and solutions for cutting room optimisation
included in its basket. To increase and
widen its presence in a lucrative country
like Bangladesh, the company showed up
for the first time at DTG ’19, though Morgan
is not a new name for other big exhibitions
happening in the country. As shared by
Prakhar Singh, Country Manager (India
and Bangladesh), GA Morgan Dynamics
(an Asian subsidiary of Morgan Tecnica),
“We are first time participating in DTG
and our start is promising as the kind of
feedback we are getting from this exhibition
specially post-election is encouraging.”
The technology giant was up at DTG to
explain the visitors about the cutting edge
technology built-in within its trademark
automatic cutter Next 2. High-ply cutter
Next 2 has been designed to meet the
demands of the market for a robust,
precise, fast, versatile machine with low
running costs. The control of all functions
by the latest digital technology allows top
speed, precision and reliability, together
with low power consumption. An automatic
system is equipped to digitally control
in real time as well as the knife bending
guarantees maximum cutting precision.
Most importantly, the cutter achieves Zero
Buffer, something which is very much
required in the cutters in today’s time
of cost-competitiveness. “In my opinion,
not many companies are able to achieve
Zero Buffer but Morgan is an exception,
as for us, zero gap between cut pieces is
priority,”claimed Prakhar.
Prakhar further explained that there are
many instances where zero buffer is hard
to achieve for other cutters, but Morgan,
with all its technical expertise, is achieving
zero gaps in the cut pieces. “Lower plies
can still achieve zero buffer and so also
can other cutters, but when it comes to the
cutting of higher number of plies and still
you achieve zero buffer, then it becomes
more profitable which is what exactly is our
strength,” boasted Prakhar, elaborating that
real technology is when one achieves zero
buffer at high speed like 4-4.5 perimeter
per minute. It may be mentioned here
that big names in Bangladesh’s apparel
manufacturing industry such as Fakir
Fashion and Mondol are using Morgan’s
Prakhar Singh (R), Country Manager (India/Bangladesh), GA Morgan Dynamics; Nicola Messale (left), Sales Director, Morgan Tecnica S.p.A. and Dhiman
Chandra Das, Manager (Sales & Service, Morgan Tecnica CAD/CAM), SmartTech Pvt. Ltd.
cutters and achieving zero wastage in their
cutting rooms. “They have given us repeat
orders because what we claimed was right,”
said an overwhelmed Prakhar.
Another trend which Morgan feels will rise
in Bangladesh in the upcoming years is 3D
virtual sampling. The company has already
proved the potential of its virtual sampling
technology in markets like USA and Europe
though it believes Bangladesh will take time
to get matured in 3D sampling process. “A
lot of education and awareness is required.
We need to conduct hardcore training as
it’s not easy that we can go to people and
explain them the utility of this kind of
product. Now Bangladesh is not just into
basic garments as they are moving towards
lingerie and suits manufacturing as well,
so sooner or later, people here will need 3D
sampling technology. Even now, some big
groups have cut order planning software,
CAD system, conveyor tables, labelling
machines because they understand the
concept. The market is getting matured
day by day and it looks promising to us,”
commented Prakhar.
However, it’s not just that Morgan is getting
all what it wants from Bangladesh. There
are some challenges as well which are
making growth tough for the company.
People are investing more in auto-spreaders
while investment in auto-cutters is not
seen on a grand level. Morgan is putting
in all efforts to convince the industry by
explaining manufacturers what could be the
minimum possible ROI of cutters. “It needs
to be explained in a way that a customer
understands it well. What they cut manually
generates wastage in huge number. Even if
they waste last three number of plies with
four garments in marker, they loose 12
number of pieces in a layer. This needs to be
educated to the customers well and we are
doing the same involving directly the owners
of the companies,” explained Prakhar.
With all the technology interventions and
market strategies, Morgan exceeded its
sales target in Bangladesh during 2018
despite the fact that market slowed down
after October due to election waves in
the country. “The growth was noticed as
people already realised that wages will
go up, so they were proactive in planning
and started to invest at the start of 2018,”
concluded Prakhar.
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