Apparel Online Bangladesh Magazine August Issue 2018 | Page 69

SUSTAINABLE BD
Adidas sets major sustainability goals; will use
only recycled plastic by 2024
Adidas, the Germany-based
sportswear giant, is aiming to
completely eliminate fresh plastic
use from its premises, retail
outlets, warehouses, and supply
centres. The global sportswear
brand has recently announced that
it will use only recycled plastic by
2024.
According to CNN, the company
pledges to eliminate the use of new
plastic including polyester which
is used in everything from T-shirts
to innerwears. The material is
a favourite in sportswear too
because of its quick dryness and
lightweight.
Markedly, this initiative by Adidas
is expected to save around 40
tonnes of plastic every year,
beginning from the current year. It
is also being reported that the
brand’s S/S ’19 collection will be
manufactured using 4 per cent
recycled polyester. Interestingly.
Adidas is not the only major brand
that is opting to reduce the usage
of plastic. The Swedish home
furnishing retailer, Ikea, has also
announced that it will eliminate the
use of one-time use plastic in its
stores and restaurants.
Eric Liedtke, Head of Adidas’
Global Brands elucidated on the
development that, the company’s
objective was to get rid of virgin
polyester overall by 2024. “Around
50 per cent of the material used in
the 920m individual items we retail
is polyester. With such high per
cent in usage, it is not possible for
us to make the transition in a day,”
Liedtke added.
Additionally, apparel labels such
as Patagonia and H&M are already
using recycled polyester in some
products and sustainable luxury
fashion retailer Stella McCartney
has pledged to stop using virgin
nylon by the next couple of years.
The Lenzing group bats for sustainable technology;
invests EUR 100 million in the domain
The Lenzing group has invested a
whopping EUR 100 million in
sustainable manufacturing
technologies and production
facilities until 2022, in an attempt
at raising the bar in non-woven and
sustainable technology sphere.
Majority of the funding will be
focused on closed loop production
facilities for the extension of the
sulphur recovery systems. An
additional space of investment
will be for improvising the effluent
treatment units.
Another proposition of Lenzing’s
agenda is the upgradation of its
energy usage in order to reduce its
gas emissions by developing more
sustainable solutions.
These investments emphasise on
Lenzing’s obligation to the United
Nations Sustainable Development
Goals (SDG), a world-wide label
Another proposition
of Lenzing’s agenda is
the upgradation of its
energy usage in order to
reduce its gas emissions
by developing more
sustainable solutions.
that motivates organisations for a
sustainable economy that protects
the planet and ensures prosperity
and well-being for all people. These
SDGs are the guiding principles
for the companies when the
sustainability agendas are
accounted for, for instance SDG
12 is the most significant one
for the company which accounts
for responsible production and
consumption. Lenzing produces
wood-based viscose fibres, modal
fibres, Lyocell fibres, and filament
yarns that are used in the textile
industry. These are functional
in garments, home textiles and
technical textiles and in the non-
woven industry.  These industries
face elementary challenges related
to sustainability. With the recent
Refibra technology, Lenzing is
innovating to sustain an additional
circular, bio-based economy,
causative in particular to SDG 12.
The compliant approach by The
Lenzing group is a milestone in
itself. It spreads the message to
other capable firms to lead the path
and encourage other global leaders
to invest in eco – friendly options.
www.apparelresources.com | August 2018 | Apparel Online Bangladesh
69