Apparel Online Bangladesh Magazine August Issue 2018 | Page 66
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Nike, Adidas under scanner for paying less to
workers making kits for FIFA World Cup '18
Athleisure and sportswear
behemoths, Adidas and Nike, are
under fire after a recent report
by Clean Clothes Campaign
(CCC), a coalition of labour
unions and NGOs, that works
for the improvement of the
factory workers in garment and
sportswear industries, alleged
unfair pay.
The report says that the two
sportswear brands are not paying
their female garment workers
decent wages. Reportedly,
these workers are involved in
the production of apparel and
footwear for soccer players and
support staff of teams.
CCC’s report, ‘Foul Play’ marked
out the comparison between
production costs incurred by both
the brands in current time and
that which was existent 25 years
Wage that suggests 363 Euro as
the minimum wage for workers to
cover basic needs.
Adidas and Nike both responded to
the ‘Foul Play’ report and ensured
to provide fair wages to their
factory workers.
ago which revealed that 30 per
cent lesser share now goes into
the workers’ pockets as compared
to what was given to them in the
early 1990s.
Markedly, most of the sports
apparel of Adidas and Nike are
produced in Indonesia, where 80
per cent of the garment workers
are women.
Female garment workers earn
around 82 to 200 Euros per month
which is significantly below the
minimum wage set by Asia Floor
Reportedly, Nike spoke on the issue
and said that the company is ready
to work with the Government,
manufacturers, NGOs, factory
workers and unions to assist a
systematic change. While Adidas
also committed to provide safe
working conditions to its workers
throughout its supply chain.
The CCC report also mentioned
that Adidas and Nike signed an
agreement in 2011 on trade unions’
rights in Indonesia and now they
must follow-up on the pledge
to deal with job security and
minimum wage issues.
Shoppers Stop to invest on new
technologies, infrastructure
India-based retail chain Shoppers
Stop, owned by K Raheja Group,
is considering investments on new
technologies and infrastructure
to intensify its omnichannel retail
strategy. The retailer is aimed
to become debt-free by the end of
fiscal 2018-19.
The retailer which exited non-
core businesses last year, is now
hopeful to be more focused on its
core business and subsequently
impact its balance sheet and
increase in shareholder value.
Escalation of e-commerce
would be another focus area
of the retailer to increase its
sales growth and offer seamless
experiences to customers across
online and offline stores.
The retail brand thinks that digital
shopping channels would emerge
as a major way through which
customers will get to know about
Shoppers Stop.
The brand which has an exclusive
flagship store on the Amazon
marketplace raised Rs. 179.25
crore from global e-commerce
giant by issuing equity shares,
amounting to 5 per cent stake.
An unexpected boost for its
66 Apparel Online Bangladesh | August 2018 | www.apparelresources.com
omnichannel business is likely
to come from its alliance with
Amazon. Post alliance, the retail
brand is on its way to achieve its
target of 10 per cent of overall
sales from digital touch-points.