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Fashion and Beauty emerged as the two hit categories among the buyers during Prime Day event, the flagship event of US based e-retailer Amazon. Despite technical snug during Prime Day event across the globe, the UK unit of US based e-retailer sold more than 2,87,000 items of clothing and 4,00,000 beauty products during its flagship Prime Day event.
Amazon’ s private fashion brands, including Find and Truth & Fable, were also a part of Prime Day deals. The 36-hour event is the biggest flagship event of the e-retailer which targets to break records. This year, analysts estimate that Amazon is likely to make at least US $ 3.4 billion in sales. In addition to clothes, the e-retailer also sold its Echo Dot, Fire TV Stick with Alexa Voice Remote, Finish Dishwasher Tablets, and the Bosch Cordless Drill. Summer dresses, sandals, and denim styles were majorly
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the popular items purchased by UK consumers during the Prime Day. Hot weather in the country is considered as a major factor leading to good sales for the e-retailer.
The Amazon’ s Prime Day event also benefited small and mediumsized businesses. Discounts on products to Prime Members are offered during the annual sale event which lasts for 36 hours.
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In addition to revenue gain, the e-retailer is also using Prime Day as an opportunity to increase Prime Members.
Meanwhile, even with heavy competition from all directions, online shopping behemoth Amazon shows no signs of slowing down. According to market research firm eMarketer’ s most recent forecast for the US e-commerce market, the Silicon Valley-based shopping
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powerhouse is set to capture 49.1 per cent share of the entire market by the end of the 2018.
Last year, Amazon was controlling 43.5 per cent of American e-commerce and in terms of overall retail( combining both physical and digital), the tech company controls about 5 per cent of the overall market in the US.
The research also reveals that the total value of e-commerce sales in the US is valued at US $ 252.69 billion in 2018. After Amazon, the biggest chunk of the market is occupied by eBay, Apple, and Walmart at 6.6, 3.9, and 3.7 per cent, respectively. It is easy to see from the figure how vast of a difference there is between Amazon’ s share versus even the second best player on the field. Other retailers in the‘ Top 10’ include Home Depot, Best Buy, QVC Group, Macy’ s, Costco, and Wayfair in descending order of market capture.
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Fast-fashion brand Zara becomes the centre of yet another political controversy and this time, it was by no fault of its own! First Lady of the United States of America, Melania Trump wore a Zara jacket with a statement‘ I REALLY DON’ T CARE, DO U?’ emblazoned on the back when she went to the detention centre in Texas where migrant kids are being kept.
The fact that she chose the piece of clothing with such a message on it irked many organisations
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and individuals alike across the globe; especially after it came in the aftermath of the heat of Trump administration’ s being widely criticised and now his rolled back policy of separating immigrant families at the US border.
Needless to say, her clothing choice was massively trolled on social media for being‘ insensitive’,‘ dumb’ and of course‘ heartless’. In response to the situation, her stylist Stephanie Grisham dismissed the uproar by saying there was
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no‘ hidden meaning behind it’. The question is: Does a slogan so prominently placed for everyone’ s viewing even need to have a hidden message? Naturally, Grisham’ s damage control attempts fell on deaf ears. Later in the day, President took to twitter to say that it was intended to be a swing at‘ Fake News Media’. Clearly, Mr. President did not care to be in coherence with what the stylist had stated earlier.
A positive outcome of all the uproar is that a few brands actually took
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this incident as an opportunity to churn out a quick capsule of T-shirts and jackets that clapback using an antithesis slogan – I REALLY DO CARE, DO U?
Two brands, namely Wildfang and PSA Supply Co, have released and sold out several pieces of this political merchandise with a promise to donate 100 per cent of the proceeds to organisations working towards the fair treatment of immigrant children in the US.
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